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| Version 1 | Version 2 |
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| Sochi Olympics sponsor Coca-Cola wants to share a Coke, but not with gay people | Sochi Olympics sponsor Coca-Cola wants to share a Coke, but not with gay people |
| (35 minutes later) | |
| Coca-Cola's bid to downplay its sponsorship of the 2014 Sochi Winter Olympics took a blow this week, when it emerged that the word 'gay' is banned from its customisable 'share a Coke' function. | Coca-Cola's bid to downplay its sponsorship of the 2014 Sochi Winter Olympics took a blow this week, when it emerged that the word 'gay' is banned from its customisable 'share a Coke' function. |
| The brand's bid to make pouring a soda down your neck a more personal experience has been a huge success since it launched the naming promotion last summer, with customers encouraged to print their friend's name on a bottle. | The brand's bid to make pouring a soda down your neck a more personal experience has been a huge success since it launched the naming promotion last summer, with customers encouraged to print their friend's name on a bottle. |
| Writing the word 'gay' into the service returns the error message "Oops. Let's pretend you didn't just type that. Please try another name," however, no doubt to the annoyance of the literally thousands of people whose first or last name is Gay. | Writing the word 'gay' into the service returns the error message "Oops. Let's pretend you didn't just type that. Please try another name," however, no doubt to the annoyance of the literally thousands of people whose first or last name is Gay. |
| Yes, it's clearly just an oversight and probably the result of one bored programmer's erroneous brainstorm of 'bad words', but the suggestion that the word gay is somehow not allowed could not come at a worse time for Coca-Cola. | Yes, it's clearly just an oversight and probably the result of one bored programmer's erroneous brainstorm of 'bad words', but the suggestion that the word gay is somehow not allowed could not come at a worse time for Coca-Cola. |
| The company are to be the sponsors for this year's Sochi Winter Olympics, where coverage of the protests and boycotts regarding Putin's anti-gay laws is set to outnumber that of Olympic curling about 1000 to one. | The company are to be the sponsors for this year's Sochi Winter Olympics, where coverage of the protests and boycotts regarding Putin's anti-gay laws is set to outnumber that of Olympic curling about 1000 to one. |