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| Ban on 'no helmet' Cycling Scotland advert under review | |
| (35 minutes later) | |
| A ruling against a safe cycling advert which showed a rider without a helmet has been withdrawn while authorities review their decision. | |
| The advert is part of a campaign by Cycling Scotland. | The advert is part of a campaign by Cycling Scotland. |
| The Advertising Standards Authority (ASA) objected on "health and safety" grounds but has now withdrawn its "potentially flawed" ruling while an independent review takes place. | |
| Cycling Scotland welcomed the decision to suspend the ruling. | |
| In a clarification, the authority stressed the advert could still not be broadcast in its current form. | |
| The national cycle promotion organisation for Scotland had told the ASA that wearing a helmet was a personal choice for the individual - a fact it considered was reflected in the advert with footage of various cyclists both with, and without, helmets. | |
| The advert also seeks to encourage drivers to give cyclists the same space and care as they would give a horse and Cycling Scotland said the positioning of the cyclist complied with the national standard for cycle training, which is referenced within the Highway Code. | The advert also seeks to encourage drivers to give cyclists the same space and care as they would give a horse and Cycling Scotland said the positioning of the cyclist complied with the national standard for cycle training, which is referenced within the Highway Code. |
| Overturning its initial decision, an ASA spokesman said: "The ASA has withdrawn its formal ruling against a Cycling Scotland ad pending the outcome of an independent review. | Overturning its initial decision, an ASA spokesman said: "The ASA has withdrawn its formal ruling against a Cycling Scotland ad pending the outcome of an independent review. |
| "That followed a request from Cycling Scotland, in which it argued that the ASA's criticism of the positioning of the cyclist was incorrect. | "That followed a request from Cycling Scotland, in which it argued that the ASA's criticism of the positioning of the cyclist was incorrect. |
| "The decision to withdraw was made by the ASA chief executive in light of a potential flaw in our ruling. | "The decision to withdraw was made by the ASA chief executive in light of a potential flaw in our ruling. |
| "Once the independent review process is complete we will publish our decision on our website." | "Once the independent review process is complete we will publish our decision on our website." |
| Cycling Scotland said: "The advert was produced in close consultation with an experienced cycle training instructor who carefully considered the use of road positioning and safety attire required for cycling in the daytime. | Cycling Scotland said: "The advert was produced in close consultation with an experienced cycle training instructor who carefully considered the use of road positioning and safety attire required for cycling in the daytime. |
| "The road positioning in the advert complies with the National Standard for cycle training, which is referenced within the Highway Code." | "The road positioning in the advert complies with the National Standard for cycle training, which is referenced within the Highway Code." |