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Why rainbows are taking over Twitter Why rainbows are taking over Twitter
(about 2 hours later)
You might have noticed a change in the Guardian’s website masthead. Along with Google, Channel 4, and the New Statesmen, the Guardian has taken the decision to add a rainbow-coloured ‘g’ in support of Russia’s lesbian, gay, bisexual and transgender communities for the 2014 Sochi Winter Olympics. You might have noticed a change in the Guardian’s website masthead. Along with Google, Channel 4, and the New Statesman, the Guardian has taken the decision to add a rainbow-coloured ‘g’ in support of Russia’s lesbian, gay, bisexual and transgender communities for the 2014 Sochi Winter Olympics.
But search engines and media outlets aren’t the only ones. Twitter users are now ”rainbowifying” their Twitter avatars to show that they are opposed to Russia’s anti-gay propaganda laws. Lauren Laverne and India Knight are two well-known Twitter users who have added a splash of colour to their accounts.But search engines and media outlets aren’t the only ones. Twitter users are now ”rainbowifying” their Twitter avatars to show that they are opposed to Russia’s anti-gay propaganda laws. Lauren Laverne and India Knight are two well-known Twitter users who have added a splash of colour to their accounts.
How it all startedHow it all started
Rupert Myers, a barrister and Guardian columnist, was one of the first to put a rainbow on his Twitter for the Sochi Games and key to it spreading among British users.Rupert Myers, a barrister and Guardian columnist, was one of the first to put a rainbow on his Twitter for the Sochi Games and key to it spreading among British users.
Amusingly, Amusingly,
Myers originally created the rainbow Twitter avatar as a joke, believingMyers originally created the rainbow Twitter avatar as a joke, believing
the rainbowification of social media was a form of slacktivism – the rainbowification of social media was a form of slacktivism –
minimal effort from people to assuage their guilt, without actually minimal effort from people to assuage their guilt, without actually
doing anything concrete to help.doing anything concrete to help.
*If* the rainbowification of my avatar doesn't make Putin praise homosexuality at the Sochi Winter Olympic Opening Ceremony then I give up*If* the rainbowification of my avatar doesn't make Putin praise homosexuality at the Sochi Winter Olympic Opening Ceremony then I give up
He really was quite sarcastic about the whole thing...He really was quite sarcastic about the whole thing...
If anyone else wants me to rainbowify their avatar, just ask. You can claim a generous fraction of the credit when Putin changes the law.If anyone else wants me to rainbowify their avatar, just ask. You can claim a generous fraction of the credit when Putin changes the law.
...but then something happened that he didn’t quite expect....but then something happened that he didn’t quite expect.
“The first of the tweets got an overwhelming response, people didn’t seem to realise that I was criticising the practice”, says Myers, “They wanted to be a part of something, and their enthusiasm really changed how I felt about it.“The first of the tweets got an overwhelming response, people didn’t seem to realise that I was criticising the practice”, says Myers, “They wanted to be a part of something, and their enthusiasm really changed how I felt about it.
“I became quite overwhelmed by the way that people clearly wanted to send a message, however small, so I started making them rainbow avatars too when they requested. I’m now quite moved by it. I’m straight but I am really disappointed with what Russia has done.”“I became quite overwhelmed by the way that people clearly wanted to send a message, however small, so I started making them rainbow avatars too when they requested. I’m now quite moved by it. I’m straight but I am really disappointed with what Russia has done.”
How you can join inHow you can join in
If you want to add your support to Russia’s LGBT community by adding a twibbon or an overlay for your Twitter avatar, there are now various apps, such as Gay Rainbow or LGBT Rights.If you want to add your support to Russia’s LGBT community by adding a twibbon or an overlay for your Twitter avatar, there are now various apps, such as Gay Rainbow or LGBT Rights.
“I’ve gone from being quite cycnical about these gestures to realising people want to send a message”, says Myers, “and rainbowification is a cheerful, beautiful, simple way to reach out to people and say ‘we’re with you’.”“I’ve gone from being quite cycnical about these gestures to realising people want to send a message”, says Myers, “and rainbowification is a cheerful, beautiful, simple way to reach out to people and say ‘we’re with you’.”