Ad break: James Corden for Cadbury's, Sochi Paralympics, VW

http://www.theguardian.com/media/2014/feb/21/ad-break-james-corden-cadburys-sochi-paralympics-vw

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The Royal Dutch Guide Dog Foundation: 'Buddy' (starts at 00:06) - Netherlands

This film promoting the work of a Dutch guide dog charity opens with a nightmarish scene from a war zone.  When it turns out to be exactly that – a nightmare – it's a specially-trained dog who eases the military veteran from his unconscious recollections.  If you didn't know about this aspect of guide dog work, it's truly eye-opening and will have dog lovers welling up in appreciation.   Agency: Selmore (Amsterdam)Director: Rogier Hesp

Team Canada: 'What's There?"  (Starts at 00:45) - Canada

While this doesn't quite hit the heights of Channel 4's Meet the Superhumans film promoting the broadcaster's coverage of the 2012 London Paralympics, it is nonetheless built on a similarly empowering idea. And it's clever to use a changing letterbox ratio to support the idea that our focus should be directed at what these remarkable athletes can do rather than concentrating on the limitations their disability places upon them.Agency: BBDO TorontoDirector: David Quinn

Booking.com: 'Booking.yeah' (starts at 01:48) - UK

In this commercial for an online hotel booking service, a succession of bombastic vignettes shows people glorying in the magnificence of the hotels they've booked. Establishing a presence in a crowded marketplace is never straightforward but you sense that booking.com have adopted the right approach by ensuring their UK launch advert  makes a splash.Agency: W+K AmsterdamDirector: Traktor

VW Tiguan: 'Rope' (starts at 02:52) - UK

Vokswagen have turned a well-established theme of their advertising on its head in their latest commercial. Previously, the German manufacturer has promised that the price of one of their models will amaze us because it's so much less than we might think. Here they go in the opposite direction by using the tale of a frugal rock climber to remind us that cutting corners isn't always a good idea. Agency: adam&eveDDBDirector: James Rouse

Green Flag: 'Wrong Fuel' (starts at 02:57) - UK

Operating in a sector dominated by two better-known rivals, Green Flag has decided to position itself as the fun alternative to the AA and the RAC.  In this commercial, a man confronts the light-heartedly dreadful consequences of not making it to a dinner date after he puts the wrong fuel in his car - offering the opportunity for us to learn that Green Flag alone protects its members against this particular calamity.Agency: CHI & PartnersDirector: Leo Woodhead

Cadbury: 'James Corden' (starts at 04:00) - UK

James Corden starts his day on the wrong foot as people get in his way on the way to work. The news being piped through his earbuds is gloomy... but then Estelle's Free starts playing, and the world becomes a brighter place. This viral for Cadbury's has the cuddly star lip-syncing and dancing all the way through the track, spreading cheer as he goes. Fun, uplifting and timed to coincide with Corden's fifth stint as host of the Brit awards.Agency: Gravity RoadDirector: Ben Winston Jason Stone is the editor of David Reviews