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Vodafone's Ono deal sparks more acquisition speculation as mobile giant looks to diversify Vodafone’s €7bn swoop for Ono to trigger new wave of takeovers
(about 13 hours later)
Vodafone has fuelled speculation that its next acquisition could be in the UK, after splashing out £6 billion on Spanish broadband and pay-TV firm Ono as the British mobile giant looks to diversify. City analysts are forecasting that Vodafone’s €7.2bn (£6bn) takeover of Spanish broadband and pay-TV firm Ono will trigger a wave of merger and acquisition activity across Europe.
“Vodafone is becoming a very different company to the company it was two years ago,” declared chief executive Vittorio Colao, as he hailed the acquisition of Ono, Spain’s biggest broadband and pay-TV firm. Vodafone’s swoop for Ono is part of its strategy of diversifying beyond mobile as phone revenues hit a plateau and customers increasingly look to one telecoms supplier for mobile, broadband, home phone and pay-TV, dubbed a “quad play”.
Colao has been rushing to diversify as phone revenues hit a plateau and customers increasingly look to one telecoms supplier for mobile, broadband, home phone and pay-TV — dubbed a “quad play” of services. Most analysts welcomed Vodafone’s long-anticipated Ono deal as they said it strengthened the British company’s position and heaped pressure on Telefonica, the Spanish owner of O2, and Orange, the French joint owner of Britain’s EE, to do similar deals.
“We are more a unified communications provider, not just a mobile one,” said Colao, reflecting on the impact of the acquisitions he has made outside the mobile sector in the last two years. “It’s the start of a whole new set of M&A stories, pan-European,” declared Robin Bienenstock of Sanford C Bernstein bank. “You start to see cross-border stuff.”
The Ono deal follows Colao’s €7.7 billion (£6.6 billion) purchase of German cable and pay-TV firm Kabel Deutschland last year — Vodafone’s biggest acquisition since before the credit crunch — and the £1 billion takeover of British fixed-line broadband firm Cable & Wireless Worldwide in 2012. Vodafone’s chief executive, Vittorio Colao, said the FTSE 100 giant has already been changing radically as it has expanded beyond its core mobile business. “Vodafone is becoming a very different company to the company it was two years ago,” he said. “We are more a unified communications provider, not just a mobile one.”
Colao is also building fibre broadband networks in Portugal and Italy as part of Vodafone’s expansion into broadband and TV in those markets. The Ono deal follows Mr Colao’s €7.7bn purchase of the German cable and pay-TV firm Kabel Deutschland last year and the £1bn takeover of the British fixed-line broadband company Cable & Wireless Worldwide in 2012.
He said that showed he was willing to invest organically as well as acquire businesses as he played down speculation about an imminent takeover move in the UK. Analysts from Espirito Santo said Vodafone could be “planning to make acquisitions elsewhere in Europe, including the UK”. Other telecoms firms have also been consolidating in Europe as broadband and TV converge. The US giant Liberty Global has bought Britain’s Virgin Media and Holland’s Ziggo, and AT&T is also on the prowl, though it has ruled out a bid for Vodafone for at least six months.
The next chapter in Vodafone’s history is “not just an M&A chapter”, insisted Colao, who has money for acquisitions, even after returning £50 billion to shareholders following its £81 billion Verizon Wireless sale. Mr Colao said Vodafone was willing to invest organically as well as to acquire businesses, noting that he is building fibre networks in Portugal and Italy as part of Vodafone’s expansion into broadband and TV.
He ruled out a bid for ITV, which has been mooted by analysts and also confirmed Vodafone was “not in the bidding process” for Channel 5. Espirito Santo bank said Vodafone could be “planning to make acquisitions in Europe, including the UK” after the Ono deal, but Mr Colao played down an imminent UK takeover move. The next chapter in Vodafone’s history is “not just an M&A chapter”, insisted Mr Colao, who has money for acquisitions after Vodafone’s bumper sale of Verizon Wireless.
Analysts suggest Colao could be more likely to buy telecoms provider TalkTalk or strike a deeper partnership with BSkyB, which already has a deal to let Vodafone customers access Sky Sports’ mobile clips. He pointed out that 50 per cent of Vodafone’s British business is focused on enterprise – servicing business customers – unlike in the rest of Europe, where enterprise business makes up only 30 per cent of the total.
Vodafone only offers mobile in Britain, plus fixed-line broadband for enterprise customers, and sells no home phone or TV services. Vodafone has no need to start offering a quad play in the UK, Mr Colao said, even though he is doing so in Germany, Spain and Portugal. He also ruled out a bid for either ITV or Channel 5.
Colao said Vodafone has no need to start offering a quad play, even though he is doing so in Germany, Spain and Portugal. “For the time being, the UK is not a quad play market. Every market is different.” Analysts suggest Mr Colao could strike a deeper partnership with BSkyB, which already has a deal to let Vodafone customers access Sky Sports’ mobile clips. Some say he could also mount a bid for the telecoms provider TalkTalk, although analysts at Bernstein dismissed that idea as it has “almost none of the ‘rationale and synergy’ boxes that Ono ticked in Spain”.
Vodafone gains 1.9 million customers from Ono and reckons it can sell more services as the Spanish firm’s network already “passes by” seven million homes. The British firm is paying a multiple of 7.5 times last year’s profits for Ono. Morgan Stanley and boutique firm Robertson Robey, set up ex-Goldman banker Simon Robertson and former Morgan Stanley banker Simon Robey, advised. Vodafone gains 1.9 million customers from Ono and reckons it can sell more services as Spain’s biggest cable firm has a network that already “passes by” 7 million homes.