Shey-Boo for Shepherd's Bush? Chi-chi up your neighbourhood here

http://www.theguardian.com/commentisfree/2014/mar/17/shey-boo-shepherds-bush-area-cressida-bonas

Version 0 of 1.

Unsuspecting residents of west London have found their neighbourhood rechristened by Prince Harry's girlfriend and her set. Cressida Bonas, who rents in Shepherd's Bush, apparently calls her new home Shey-Boo.

The reaction of local residents to this is yet to be recorded. It's conceivable that one or two will relish the touch of glamour it brings to a fairly ordinary part of town. OK, maybe one.

Do you have a nickname for your home patch, tongue in cheek or otherwise? Have there been attempts to rebrand the place you live, and what do you think of them?