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Tesco uses pictures of beef cattle in milk advert | Tesco uses pictures of beef cattle in milk advert |
(about 17 hours later) | |
Supermarket giant Tesco has been forced to scrap a national advertising campaign after it used the wrong breed of cow in one of its milk adverts. | Supermarket giant Tesco has been forced to scrap a national advertising campaign after it used the wrong breed of cow in one of its milk adverts. |
The posters, designed to highlight a drop in the price of a four-pint bottle of milk, displayed pictures of a type of cattle used exclusively for meat. | The posters, designed to highlight a drop in the price of a four-pint bottle of milk, displayed pictures of a type of cattle used exclusively for meat. |
But people with a beef have taken to the social-networking site Twitter to criticise the supermarket. | |
A spokesman for Tesco said the adverts were being replaced. | A spokesman for Tesco said the adverts were being replaced. |
The mistake was first spotted by farmers, who pointed out that the cows on show were a Hereford cross cow - farmed for beef production rather than milk. | The mistake was first spotted by farmers, who pointed out that the cows on show were a Hereford cross cow - farmed for beef production rather than milk. |
Farmer Richard Yates, who has a herd of 100 Friesian cows near Bridgnorth, told the Shropshire Star that Tesco was using cows that "would never have been milked in their lives". | Farmer Richard Yates, who has a herd of 100 Friesian cows near Bridgnorth, told the Shropshire Star that Tesco was using cows that "would never have been milked in their lives". |
"That shows how out of touch they are and what they think of dairy farmers." | "That shows how out of touch they are and what they think of dairy farmers." |
Elsewhere, greengrocer Kevin Brackenbury, 50, of Chester told the BBC: "I saw the advert, and coming from a background of working in supermarkets for more than 30 years, I find things like this most amusing. | Elsewhere, greengrocer Kevin Brackenbury, 50, of Chester told the BBC: "I saw the advert, and coming from a background of working in supermarkets for more than 30 years, I find things like this most amusing. |
"But the price of milk for farmers is a serious issue, and I'm sure some won't take kindly to this sort of thing." | "But the price of milk for farmers is a serious issue, and I'm sure some won't take kindly to this sort of thing." |
'Bovine identity crisis' | 'Bovine identity crisis' |
People also took to Twitter to comment on the error, including @homefarmhouse who said: "No surprise @metrouk reporting Tesco milk ad campaign photo beef & not dairy cows. Big supermarket no understanding of farming or countryside." | People also took to Twitter to comment on the error, including @homefarmhouse who said: "No surprise @metrouk reporting Tesco milk ad campaign photo beef & not dairy cows. Big supermarket no understanding of farming or countryside." |
Another user, @marketinglights, tweeted: "Holy Cow! How can #tesco use a wrong type of cow in their #ads? Time 2 get rid of #Shutterstock culture of marketing." | Another user, @marketinglights, tweeted: "Holy Cow! How can #tesco use a wrong type of cow in their #ads? Time 2 get rid of #Shutterstock culture of marketing." |
And @StephenOD tweeted: "Whoops! Milk from a Beef cow... Now that's clever! #Tesco milk promotion has a bit of a bovine identity crisis." | And @StephenOD tweeted: "Whoops! Milk from a Beef cow... Now that's clever! #Tesco milk promotion has a bit of a bovine identity crisis." |
A Tesco spokesman said: "As soon as we spotted this mistake we organised for new pictures to be used, which customers can expect to see in their local store very soon." | A Tesco spokesman said: "As soon as we spotted this mistake we organised for new pictures to be used, which customers can expect to see in their local store very soon." |
He said he could not put a number on how many incorrect posters had been produced, but said the campaign had been nationwide. | He said he could not put a number on how many incorrect posters had been produced, but said the campaign had been nationwide. |
Tesco did not say how much the mistake had cost the company. | Tesco did not say how much the mistake had cost the company. |
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