This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.theguardian.com/media/2014/mar/28/ad-break-snickers-serafinowicz-mobile-horses
The article has changed 2 times. There is an RSS feed of changes available.
Previous version
1
Next version
| Version 0 | Version 1 |
|---|---|
| Ad break: Snickers, Serafinowicz, fiery mobile ad and Channel 4 jumps to it | Ad break: Snickers, Serafinowicz, fiery mobile ad and Channel 4 jumps to it |
| (6 months later) | |
| Snickers: "Builders" (Starts at 00:06) – Australia | Snickers: "Builders" (Starts at 00:06) – Australia |
| This excellent advert for Snickers takes its cue from the "you're not you when you're hungry" but reverses the polarity. Instead of presenting us with people whose behaviour worsens because they're in need of a Snickers, we bear witness to an unexpected transformation when a group of builders shout enlightened remarks instead of engaging in cliched sexual banter. The candidly filmed results are both funny and uplifting.Agency: Clemenger BBDO MelbourneDirector: Nick Kelly | This excellent advert for Snickers takes its cue from the "you're not you when you're hungry" but reverses the polarity. Instead of presenting us with people whose behaviour worsens because they're in need of a Snickers, we bear witness to an unexpected transformation when a group of builders shout enlightened remarks instead of engaging in cliched sexual banter. The candidly filmed results are both funny and uplifting.Agency: Clemenger BBDO MelbourneDirector: Nick Kelly |
| Weetabix Breakfast Drink: "Egg" (Starts at 01:22) – UK | Weetabix Breakfast Drink: "Egg" (Starts at 01:22) – UK |
| This is a perfect illustration of the value provided by a really good voiceover artist. While a lot of viewers may not recognise the voice of comedy actor Peter Serafinowicz, his excellent delivery of a well-written script provides almost all of the creative interest and turns a product launch that had the potential to be quite humdrum into something altogether more noteworthy.Agency: BBHDirector: Chris Balmond | This is a perfect illustration of the value provided by a really good voiceover artist. While a lot of viewers may not recognise the voice of comedy actor Peter Serafinowicz, his excellent delivery of a well-written script provides almost all of the creative interest and turns a product launch that had the potential to be quite humdrum into something altogether more noteworthy.Agency: BBHDirector: Chris Balmond |
| Vodafone: "The Call" (Starts at 01:54) – UK | Vodafone: "The Call" (Starts at 01:54) – UK |
| This powerful spot shows fire fighters at the scene of a car crash, tackling a blaze that threatens to go out of control. As we watch, the wife of the main fireman talks in voiceover about life with someone whose job is so dangerous; and how she anxiously waits for a call or a text to say everything's OK. It emerges that 77% of the emergency services use Vodafone, and this ad persuasively suggests that if it's good enough for them, then it's good enough for us.Agency: Grey LondonDirector: Marcus Söderlund | This powerful spot shows fire fighters at the scene of a car crash, tackling a blaze that threatens to go out of control. As we watch, the wife of the main fireman talks in voiceover about life with someone whose job is so dangerous; and how she anxiously waits for a call or a text to say everything's OK. It emerges that 77% of the emergency services use Vodafone, and this ad persuasively suggests that if it's good enough for them, then it's good enough for us.Agency: Grey LondonDirector: Marcus Söderlund |
| Crabbie's Grand National: "O'Callaghan and Blake" (Starts at 02:59) – UK | Crabbie's Grand National: "O'Callaghan and Blake" (Starts at 02:59) – UK |
| This big, loud, adrenaline-fuelled trail (appropriately soundtracked by speedpunk band Cerebral Ballzy) offers a representation of the first steeplechase event ever recorded, which apparently came about as a result of a wager in 1752 between two fiery chaps named Cornelius O'Callaghan and Edmund Blake. The idea being that the Grand National is an ongoing legacy of their battle and therefore part of an even grander tradition than we might have imagined. Agency: 4 CreativeDirector: Keith McCarthy Jason Stone is the editor of David Reviews |
Previous version
1
Next version