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| Overheard in Waitrose: documenting the chatter in 'Britain's poshest supermarket' | |
| (35 minutes later) | |
| It’s the first choice of the well-to-do shopper – and now a Facebook page has been set up in homage to “Britain’s poshest supermarket”. | It’s the first choice of the well-to-do shopper – and now a Facebook page has been set up in homage to “Britain’s poshest supermarket”. |
| Recognising that the typical Waitrose customer might be slightly more well-heeled than your average consumer, the tongue-in-cheek page is a platform for individuals to publish the “words often heard permeating the aisles” of the luxury supermarket chain. | Recognising that the typical Waitrose customer might be slightly more well-heeled than your average consumer, the tongue-in-cheek page is a platform for individuals to publish the “words often heard permeating the aisles” of the luxury supermarket chain. |
| Set up on Monday, the "Overheard in Waitrose" page already has over 130,000 likes – and what’s not to like about comments such as these... | Set up on Monday, the "Overheard in Waitrose" page already has over 130,000 likes – and what’s not to like about comments such as these... |
| If you're wondering how on earth you're going to find the time to run a hoover round your house in between work and socialising, spare a thought for those who also have to schedule in pool maintenance. | If you're wondering how on earth you're going to find the time to run a hoover round your house in between work and socialising, spare a thought for those who also have to schedule in pool maintenance. |
| And what about people who have to fill two sets of cupboards - it makes shopping twice as hard. | And what about people who have to fill two sets of cupboards - it makes shopping twice as hard. |
| But then again, these kind of problems pale into significance when your coffers are full to bursting. One Waitrose customer was overheard saying: "Gosh you have to be millionaires to shop here. Just as well we are!" | But then again, these kind of problems pale into significance when your coffers are full to bursting. One Waitrose customer was overheard saying: "Gosh you have to be millionaires to shop here. Just as well we are!" |
| However, just because you have lots of money, that doesn't mean you need to waste it. Another upper crust customer commented: "Don't we already have a wine thermometer dear?" | However, just because you have lots of money, that doesn't mean you need to waste it. Another upper crust customer commented: "Don't we already have a wine thermometer dear?" |
| An accompanying Twitter account has over 4,000 followers and offers up further overheard titbits. | |
| If you thought crisps were a standard snack food, you were wrong. | |
| "No Sebastian, put them down dear. You know what type of people eat crisps!" #overheardinwaitrose | |
| And apples? According to the Waitrose clientele, they are so last season: "What are those next to the lychees and star fruit father? Why they are apples, Hans my boy!" | |
| It is not the first time Waitrose has been ridiculed. In September 2012 the supermarket introduced the Twitter hashtag #WaitroseReasons, asking people to finish the sentence "I shop at Waitrose because...". | It is not the first time Waitrose has been ridiculed. In September 2012 the supermarket introduced the Twitter hashtag #WaitroseReasons, asking people to finish the sentence "I shop at Waitrose because...". |
| Some of the responses included mocking comments such as "I shop at Waitrose because it makes me feel important and I detest being surrounded by poor people" and "I shop at Waitrose because everyone on our estate does. Even the gamekeepers." | Some of the responses included mocking comments such as "I shop at Waitrose because it makes me feel important and I detest being surrounded by poor people" and "I shop at Waitrose because everyone on our estate does. Even the gamekeepers." |
| Earlier this month, Prime Minister David Cameron was accused of being “ stuck-up and out of touch” after he heaped praise on people who shop at Waitrose, describing them as more “talkative and engaged” than the wider public. | |
| Mr Cameron was speaking in a question and answer session at a store run by Waitrose’s parent company John Lewis in Cheadle, near Manchester. | Mr Cameron was speaking in a question and answer session at a store run by Waitrose’s parent company John Lewis in Cheadle, near Manchester. |