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| The Ahrendts effect: what Apple should look out for | |
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| Angela Ahrendts, former CEO of Burberry, started her new role as retail chief at Apple this week. She will lead both the bricks-and-mortar and online Apple stores and will be the only female member of the company's 10-strong leadership team. But what has it been like to work at one of the biggest global fashion houses under the FTSE 100's most famous female CEO and what should Apple employees expect? | Angela Ahrendts, former CEO of Burberry, started her new role as retail chief at Apple this week. She will lead both the bricks-and-mortar and online Apple stores and will be the only female member of the company's 10-strong leadership team. But what has it been like to work at one of the biggest global fashion houses under the FTSE 100's most famous female CEO and what should Apple employees expect? |
| Ahrendts has built quite the reputation for herself this side of the pond; she was the highest paid FTSE 100 chief executive last year, with a £16.9m pay package. Earlier this month she was awarded an honorary damehood for her contribution to British business. As the first female to rise to the top of Britain's executive pay league, she is often credited with transforming Burberry into a global powerhouse since she took the helm in 2006. | Ahrendts has built quite the reputation for herself this side of the pond; she was the highest paid FTSE 100 chief executive last year, with a £16.9m pay package. Earlier this month she was awarded an honorary damehood for her contribution to British business. As the first female to rise to the top of Britain's executive pay league, she is often credited with transforming Burberry into a global powerhouse since she took the helm in 2006. |
| Looking at what former and current employees have to say on Glassdoor UK, a jobs and career community where employees share workplace reviews and ratings, about Ahrendts and Burberry, we get a first-hand look of what it is really like to work in this retail powerhouse. | Looking at what former and current employees have to say on Glassdoor UK, a jobs and career community where employees share workplace reviews and ratings, about Ahrendts and Burberry, we get a first-hand look of what it is really like to work in this retail powerhouse. |
| Overall, Burberry as a company is rated 3.3 out of 5 and 68% of its workers would recommend the company to a friend, above the average, which stands at 58%. In terms of business outlook, the scores are not quite as high; 49% of employees are positive about the future of the company, although this is still higher that the 40% average for all companies. | Overall, Burberry as a company is rated 3.3 out of 5 and 68% of its workers would recommend the company to a friend, above the average, which stands at 58%. In terms of business outlook, the scores are not quite as high; 49% of employees are positive about the future of the company, although this is still higher that the 40% average for all companies. |
| Ahrendts, however, proved a hit among her employees. When it comes to their approval of the chief executive she gets a positive 90%, which is far more than the average CEO approval rating of 69%. Her professional reputation for open collaboration seems to be working when it comes to keeping employees satisfied too. Under her leadership, Burberry is rated highly across key areas, including work-life balance, culture and values and career opportunities. | Ahrendts, however, proved a hit among her employees. When it comes to their approval of the chief executive she gets a positive 90%, which is far more than the average CEO approval rating of 69%. Her professional reputation for open collaboration seems to be working when it comes to keeping employees satisfied too. Under her leadership, Burberry is rated highly across key areas, including work-life balance, culture and values and career opportunities. |
| Compared to her male counterparts in the fashion industry, statistics suggest staff at Burberry are generally more satisfied; Ralph Lauren has an approval rating of 84% of its employees – good but still less than Ahrendts' impressive 90%. | Compared to her male counterparts in the fashion industry, statistics suggest staff at Burberry are generally more satisfied; Ralph Lauren has an approval rating of 84% of its employees – good but still less than Ahrendts' impressive 90%. |
| The Glassdoor site allows reviewers to highlight what they see as particular pros and cons of their employer and Burberry under her leadership was praised for factors including benefits being "above average for industry" including "health care, retirement, time off, employee discount, staff wear and sample sales" and despite the large scale of the company employees enjoy the "small, close-knit work environment". | The Glassdoor site allows reviewers to highlight what they see as particular pros and cons of their employer and Burberry under her leadership was praised for factors including benefits being "above average for industry" including "health care, retirement, time off, employee discount, staff wear and sample sales" and despite the large scale of the company employees enjoy the "small, close-knit work environment". |
| However, complaints included long hours, "bad email and meeting culture, leaving little time to do the job you are employed to do" and communication issues from senior management. | However, complaints included long hours, "bad email and meeting culture, leaving little time to do the job you are employed to do" and communication issues from senior management. |
| This has to be taken in context of course, as with all companies of this scale, it's impossible to keep all employees satisfied all the time. Yet overall, Angela Ahrendts smashes competitors and male counterpart CEOs in the industry when it comes to overall satisfaction in the workplace. It will be interesting to see whether she will have the same impact on Apple employees. We'll be keeping a close eye on this, but for now the Burberry numbers, as scored by their employees, speak for itself. | This has to be taken in context of course, as with all companies of this scale, it's impossible to keep all employees satisfied all the time. Yet overall, Angela Ahrendts smashes competitors and male counterpart CEOs in the industry when it comes to overall satisfaction in the workplace. It will be interesting to see whether she will have the same impact on Apple employees. We'll be keeping a close eye on this, but for now the Burberry numbers, as scored by their employees, speak for itself. |
| Joe Wiggins is the senior jobs community manager at Glassdoor UK | Joe Wiggins is the senior jobs community manager at Glassdoor UK |
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