This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.theguardian.com/uk-news/2014/jun/03/cadbury-anti-obesity-pledge-cap-chocolate-calories-mondelez

The article has changed 5 times. There is an RSS feed of changes available.

Version 0 Version 1
Cadbury makes anti-obesity pledge with cap on chocolate bar calories Cadbury makes anti-obesity pledge with cap on chocolate bar calories
(about 1 hour later)
Cadbury is stop making and selling chocolate bars in the UK that have more than 250 calories apiece, in a move that participates in the government's voluntary anti-obesity drive. Cadbury is to stop making and selling chocolate bars in the UK that have more than 250 calories apiece, in a move that participates in the government's voluntary anti-obesity drive.
Cadbury, owned by the US confectionary giant Mondelez International, will phase out "bar and a half" products such as Dairy Milk bar and a half, Dairy Milk Whole Nut bar and a half, and Dairy Milk Fruit and Nut bar and a half. Cadbury, owned by the US confectionary group Mondelez International, will phase out "bar and a half" products such as Dairy Milk bar and a half, Dairy Milk Whole Nut bar and a half, and Dairy Milk Fruit and Nut bar and a half.
Mondelez said it would also consider altering the size of at least two other brands, indicating that these would be correspondingly reduced in price.Mondelez said it would also consider altering the size of at least two other brands, indicating that these would be correspondingly reduced in price.
Most of Mondelez's products already fall below the 250 calories cap but the firm, which also makes Philadelphia cheese and Belvita breakfast biscuits, said the move was part of its commitment to "help our consumers snack mindfully".Most of Mondelez's products already fall below the 250 calories cap but the firm, which also makes Philadelphia cheese and Belvita breakfast biscuits, said the move was part of its commitment to "help our consumers snack mindfully".
In a statement it said: "Mondelez International knows it has a part to play in helping people lead healthier lives. One way do to this is to help consumers reduce their calorie intake, which is why we signed the calorie reduction pledge.In a statement it said: "Mondelez International knows it has a part to play in helping people lead healthier lives. One way do to this is to help consumers reduce their calorie intake, which is why we signed the calorie reduction pledge.
"As part of this pledge, we have committed that, by the end of 2015, all our single serve (bars) confectionery products will be 250 calories or less.""As part of this pledge, we have committed that, by the end of 2015, all our single serve (bars) confectionery products will be 250 calories or less."
The announcement was made last week in an update of the Department of Health's voluntary anti-obesity campaign with food companies.The announcement was made last week in an update of the Department of Health's voluntary anti-obesity campaign with food companies.
In 2012 Mars said it would cut the calorie content of its bars to a maximum of 250 calories by the end of 2013, in line with the public health responsibility deal promoted by Andrew Lansley, when he was health secretary.In 2012 Mars said it would cut the calorie content of its bars to a maximum of 250 calories by the end of 2013, in line with the public health responsibility deal promoted by Andrew Lansley, when he was health secretary.
The deal has been criticised for letting firms off the hook since businesses only have to make voluntary pledges over limited action in return for minsterial promises not to legislate to impose tougher rules.The deal has been criticised for letting firms off the hook since businesses only have to make voluntary pledges over limited action in return for minsterial promises not to legislate to impose tougher rules.
The responsibility deal is a voluntary scheme that asks companies to sign up to pledges to support healthy choices. This includes reducing the amount of salt, fat, sugar, alcohol unit and calories in the products made and sold, and taking action to improve health at work and promote physical activity. The responsibility deal is a voluntary scheme that asks companies to sign up to pledges to support healthy choices. This includes reducing the amount of salt, fat, sugar, alcohol unit and calories in their products, and taking action to improve health at work and promote physical activity.
But many companies are ignoring government pleas to cut the amount of fat, salt or sugar in their products.But many companies are ignoring government pleas to cut the amount of fat, salt or sugar in their products.
Coca-Cola, Kellogg, Danone and other big food and drink producers, have shunned appeals to make their products less energy dense to help meet the government's target of people in England consuming, overall, 5bn fewer calories a day.Coca-Cola, Kellogg, Danone and other big food and drink producers, have shunned appeals to make their products less energy dense to help meet the government's target of people in England consuming, overall, 5bn fewer calories a day.
Sainsbury, Kraft Foods, Nestlé, Tate & Lyle and Unilever, have also declined to sign up to a joint pledge on calorie reduction.Sainsbury, Kraft Foods, Nestlé, Tate & Lyle and Unilever, have also declined to sign up to a joint pledge on calorie reduction.
But the Department of Health last month said good progress was being made across the board. As part of the calorie reduction pledge, it said Britvic now produced only its "no added sugar" Fruit Shoot in the UK. This will remove an estimated 2.2bn calories from the children's drinks market.But the Department of Health last month said good progress was being made across the board. As part of the calorie reduction pledge, it said Britvic now produced only its "no added sugar" Fruit Shoot in the UK. This will remove an estimated 2.2bn calories from the children's drinks market.
The department also trumpeted progress in alcohol. The industry made a commitment to removing from the market 1bn units of alcohol sold annually, with a deadline of December 2015. This would be principally through widening consumer choice with regard to lower alcohol products.The department also trumpeted progress in alcohol. The industry made a commitment to removing from the market 1bn units of alcohol sold annually, with a deadline of December 2015. This would be principally through widening consumer choice with regard to lower alcohol products.
But there is a long way to go. Last week an authoritative global study reported that there were higher levels of obese and overweight people in the UK than anywhere else in western Europe, except for Iceland and Malta.But there is a long way to go. Last week an authoritative global study reported that there were higher levels of obese and overweight people in the UK than anywhere else in western Europe, except for Iceland and Malta.
In the UK, 67% of men and 57% of women are either overweight or obese, according to the Global Burden of Disease study, published in the Lancet medical journal. More than a quarter of children are overweight or obese, the figures put at 26% for boys and 29% for girls.In the UK, 67% of men and 57% of women are either overweight or obese, according to the Global Burden of Disease study, published in the Lancet medical journal. More than a quarter of children are overweight or obese, the figures put at 26% for boys and 29% for girls.