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Iggy Pop fronts campaign for Amnesty International Iggy Pop fronts campaign for Amnesty International
(2 months later)
Iggy Pop fronts a new advert for Amnesty International's anti-torture campaign. Hailing Justin Bieber as "the future of rock'n'roll", Amnesty's Belgium office have captioned the rocker's bruised and bloody face with the message, "Torture a man and he will tell you anything." Iggy Pop fronts a new advert for Amnesty International's anti-torture campaign. Hailing Justin Bieber as "the future of rock'n'roll", Amnesty's Belgium office have captioned the rocker's bruised and bloody face with the message, "Torture a man and he will tell you anything."
"We can't imagine Iggy Pop saying that Justin Bieber is the future of rock'n'roll," admitted Philippe Hensmans, director of Amnesty International's French Belgian section. But these are the kind of distorted confessions obtained via torture: "Governments that use torture ... claim these techniques give them precious information, but history has shown that tortured people are usually willing to say anything at all to make the pain stop.""We can't imagine Iggy Pop saying that Justin Bieber is the future of rock'n'roll," admitted Philippe Hensmans, director of Amnesty International's French Belgian section. But these are the kind of distorted confessions obtained via torture: "Governments that use torture ... claim these techniques give them precious information, but history has shown that tortured people are usually willing to say anything at all to make the pain stop."
Besides Pop's pro-Bieber epithet, the Air Agency-conceived ads also include images featuring Karl Lagerfeld and the Dalai Lama. "The height of elegance is a Hawaiian shirt with flip-flops," reads the caption under a beaten Lagerfeld. An image of Tibet's exiled leader is paired with the line, "A man who does not have a Rolex watch at 50 years old has failed in his life."Besides Pop's pro-Bieber epithet, the Air Agency-conceived ads also include images featuring Karl Lagerfeld and the Dalai Lama. "The height of elegance is a Hawaiian shirt with flip-flops," reads the caption under a beaten Lagerfeld. An image of Tibet's exiled leader is paired with the line, "A man who does not have a Rolex watch at 50 years old has failed in his life."
Amnesty reps launched the provocative campaign by distributing leaflets in Belgian cities. The photos were then posted online, garnering 6,000 Facebook "likes" in a matter of hours. "We thought it was a quirky but un-maudlin way to attract attention to a tragic reality that often happens in secret," Hensmans said.Amnesty reps launched the provocative campaign by distributing leaflets in Belgian cities. The photos were then posted online, garnering 6,000 Facebook "likes" in a matter of hours. "We thought it was a quirky but un-maudlin way to attract attention to a tragic reality that often happens in secret," Hensmans said.
It is not yet clear whether Pop, Lagerfeld and the Dalai Lama signed off on this Amnesty campaign, or whether it will be expanded outside of Belgium.It is not yet clear whether Pop, Lagerfeld and the Dalai Lama signed off on this Amnesty campaign, or whether it will be expanded outside of Belgium.