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| Cambridge Waitrose 'undersells' Tour de France cycle race | Cambridge Waitrose 'undersells' Tour de France cycle race |
| (about 2 hours later) | |
| Waitrose has described the Tour de France as a "local sporting event" but warned customers it could affect their shopping plans. | |
| A sign in the supermarket's Trumpington branch said roads in Cambridge would be "disrupted" and suggested the race could cause "difficulty". | A sign in the supermarket's Trumpington branch said roads in Cambridge would be "disrupted" and suggested the race could cause "difficulty". |
| Le Tour, the world's biggest cycle race, goes through the city on 7 July. | Le Tour, the world's biggest cycle race, goes through the city on 7 July. |
| Waitrose, whose parent company John Lewis has the slogan "never knowingly undersold", is yet to comment. | Waitrose, whose parent company John Lewis has the slogan "never knowingly undersold", is yet to comment. |
| The sign said: "Due to a local sporting event a number of roads will be disrupted around our branch causing difficulty shopping on Monday 7 July". | The sign said: "Due to a local sporting event a number of roads will be disrupted around our branch causing difficulty shopping on Monday 7 July". |
| Ian Manning, Liberal Democrat councillor for East Chesterton, who in November called for the council to offer workers flexible hours so they could watch the race said to call Le Tour a "local sporting event" was "understated". | Ian Manning, Liberal Democrat councillor for East Chesterton, who in November called for the council to offer workers flexible hours so they could watch the race said to call Le Tour a "local sporting event" was "understated". |
| 'Bizarre' description | 'Bizarre' description |
| "Given that Cambridge is the UK's number one cycling city and the Tour de France is the world's number one cycling event - if Waitrose believes this to be a 'local sporting event' the phrase never knowingly understated springs to mind, let alone undersold," he said. | "Given that Cambridge is the UK's number one cycling city and the Tour de France is the world's number one cycling event - if Waitrose believes this to be a 'local sporting event' the phrase never knowingly understated springs to mind, let alone undersold," he said. |
| "To have the race in the city is just incredible - describing it as a local event is bizarre to say the least." | "To have the race in the city is just incredible - describing it as a local event is bizarre to say the least." |
| Mick Draper, president of the Cambridge Town and County Cycling Club, said: "It's totally the wrong way to describe it. | Mick Draper, president of the Cambridge Town and County Cycling Club, said: "It's totally the wrong way to describe it. |
| "It's an international event that's been all over the world, so you can't call it a local event." | "It's an international event that's been all over the world, so you can't call it a local event." |
| The third, flat, stage of the Tour de France 2014 starts in Cambridge and travels 155km (96 miles) to London. | The third, flat, stage of the Tour de France 2014 starts in Cambridge and travels 155km (96 miles) to London. |
| About 400,000 spectators are expected to view the race featuring more than 200 riders. | About 400,000 spectators are expected to view the race featuring more than 200 riders. |