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Cambridge Waitrose Tour de France 'local event' sign changed | Cambridge Waitrose Tour de France 'local event' sign changed |
(1 day later) | |
A Cambridgeshire supermarket criticised for putting up a sign referring to the Tour de France as a "local sporting event" has removed the word "local" after admitting it was "not right". | A Cambridgeshire supermarket criticised for putting up a sign referring to the Tour de France as a "local sporting event" has removed the word "local" after admitting it was "not right". |
Waitrose put the sign in its Trumpington branch warning shoppers of extra traffic during the 7 July race. | Waitrose put the sign in its Trumpington branch warning shoppers of extra traffic during the 7 July race. |
It was removed on Monday and put back with amended wording. | It was removed on Monday and put back with amended wording. |
A spokesman said the first sign "wasn't the right way to describe an international sporting occasion". | A spokesman said the first sign "wasn't the right way to describe an international sporting occasion". |
Asked why the "event" had not been referred to as the Tour de France, the spokesman added: "There is no reason." | Asked why the "event" had not been referred to as the Tour de France, the spokesman added: "There is no reason." |
Le Tour, the world's biggest cycle race, goes through the city on Monday and tens of thousands of people are expected to watch it. | |
The store put the sign in its entrance last weekend, warning customers the race could affect their shopping plans. | The store put the sign in its entrance last weekend, warning customers the race could affect their shopping plans. |
Waitrose's parent company is John Lewis, which has the slogan "never knowingly undersold". | Waitrose's parent company is John Lewis, which has the slogan "never knowingly undersold". |
The supermarket was criticised for underselling the importance of the Tour de France, by councillors and cycling enthusiasts. | The supermarket was criticised for underselling the importance of the Tour de France, by councillors and cycling enthusiasts. |
Mick Draper, president of the Cambridge Town and County Cycling Club, said: "It's totally the wrong way to describe it. | Mick Draper, president of the Cambridge Town and County Cycling Club, said: "It's totally the wrong way to describe it. |
"It's an international event that's been all over the world, so you can't call it a local event." | "It's an international event that's been all over the world, so you can't call it a local event." |
A spokeswoman for Waitrose said: "We have now amended the sign and we're very sorry that we got it wrong." | A spokeswoman for Waitrose said: "We have now amended the sign and we're very sorry that we got it wrong." |
The third stage of the Tour de France 2014 starts in Cambridge and travels 155km (96 miles) to London. | The third stage of the Tour de France 2014 starts in Cambridge and travels 155km (96 miles) to London. |
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