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| Shoppers could save £440 a year swapping wheatgrass for broccoli | Shoppers could save £440 a year swapping wheatgrass for broccoli |
| (1 day later) | |
| Shoppers could save hundreds of pounds a year by swapping expensive and fashionable "superfoods" such as blueberries and wheatgrass for cheaper alternatives, according to research published on Monday. | Shoppers could save hundreds of pounds a year by swapping expensive and fashionable "superfoods" such as blueberries and wheatgrass for cheaper alternatives, according to research published on Monday. |
| Which? said consumers could save up to £440 a year by ditching popular superfoods in favour of better value alternatives that offer similar health benefits. | Which? said consumers could save up to £440 a year by ditching popular superfoods in favour of better value alternatives that offer similar health benefits. |
| Substituting a handful of blueberries, at 69p, for a portion of two kiwifruit, costing half the price at 34p, for example, would give a saving of £36.40 a year and the green fruit has a similar amount of vitamins C and K. | |
| In one of the biggest single savings, shoppers could save £268.32 by buying fresh sardines, costing 42p for 140g, instead of fresh salmon at £3 for 140g and still get a good amount of polyunsaturated fatty acids EPA and DHA. The government's food watchdog, the Food Standards Agency, recommends we eat two portions of fish a week – one of them oily. | In one of the biggest single savings, shoppers could save £268.32 by buying fresh sardines, costing 42p for 140g, instead of fresh salmon at £3 for 140g and still get a good amount of polyunsaturated fatty acids EPA and DHA. The government's food watchdog, the Food Standards Agency, recommends we eat two portions of fish a week – one of them oily. |
| Richard Lloyd, executive director of Which?, said: "You don't need to break the bank to eat healthily. We've found you can swap some superfoods for cheaper alternatives and save a packet while still getting the vitamins you need." | Richard Lloyd, executive director of Which?, said: "You don't need to break the bank to eat healthily. We've found you can swap some superfoods for cheaper alternatives and save a packet while still getting the vitamins you need." |
| The consumer group calculated the annual saving that could be made by swapping five superfoods with cheaper alternatives using prices from Tesco.com and healthfood shop Holland & Barrett in early July. The total of £438.88 assumed consumers typically ate each food twice a week. | The consumer group calculated the annual saving that could be made by swapping five superfoods with cheaper alternatives using prices from Tesco.com and healthfood shop Holland & Barrett in early July. The total of £438.88 assumed consumers typically ate each food twice a week. |
| The notoriously expensive wheatgrass – championed by celebrities such as Gwyneth Paltrow and Elle McPherson as an essential ingredient in a juice or smoothie – does not count towards your five a day, but a portion of broccoli does. | The notoriously expensive wheatgrass – championed by celebrities such as Gwyneth Paltrow and Elle McPherson as an essential ingredient in a juice or smoothie – does not count towards your five a day, but a portion of broccoli does. |
| Broccoli is cheaper as well as easier to find in the shops, while both contain chlorophyll, vitamins A, C and E, iron and calcium. Wheatgrass typically costs 90p for 10g while broccoli is a more affordable 11p for 80g. | Broccoli is cheaper as well as easier to find in the shops, while both contain chlorophyll, vitamins A, C and E, iron and calcium. Wheatgrass typically costs 90p for 10g while broccoli is a more affordable 11p for 80g. |
| Similarly goji berries – favoured by Madonna and Mischa Barton but used in Chinese medicine for more than 6,000 years – can be substituted with spinach for similar health benefits. It is claimed these shrivelled red berries – rich in vitamins A, B2, C and iron help boost the immune system and brain activity, protect against heart disease and cancer, and improve life expectancy. | Similarly goji berries – favoured by Madonna and Mischa Barton but used in Chinese medicine for more than 6,000 years – can be substituted with spinach for similar health benefits. It is claimed these shrivelled red berries – rich in vitamins A, B2, C and iron help boost the immune system and brain activity, protect against heart disease and cancer, and improve life expectancy. |
| A 30g serving of dried goji berries – the equivalent of a heaped tablespoon – and costing around 53p – counts towards your five a day. But the dried fruit also contains high levels of sugar. A portion of spinach (32p for 80g) can be a cheaper stand-in, saving 42p a week and £21.84 a year. | A 30g serving of dried goji berries – the equivalent of a heaped tablespoon – and costing around 53p – counts towards your five a day. But the dried fruit also contains high levels of sugar. A portion of spinach (32p for 80g) can be a cheaper stand-in, saving 42p a week and £21.84 a year. |
| A healthier – as well as economical – alternative was found for coconut oil, which is hailed as one of the best sources of heart-healthy medium-chain fatty acids, notably lauric acid, yet is high in saturated fat. When Which? surveyed 1,032 members online in May, 13% said they had used coconut oil in cooking. | A healthier – as well as economical – alternative was found for coconut oil, which is hailed as one of the best sources of heart-healthy medium-chain fatty acids, notably lauric acid, yet is high in saturated fat. When Which? surveyed 1,032 members online in May, 13% said they had used coconut oil in cooking. |
| The consumer group's nutritionists suggest swapping the product – which costs 32p per tablespoon – for rapeseed or sunflower oil – 3p per tablespoon – saving 58p a week and £30.16 a year. | The consumer group's nutritionists suggest swapping the product – which costs 32p per tablespoon – for rapeseed or sunflower oil – 3p per tablespoon – saving 58p a week and £30.16 a year. |
| • This article was amended on 21 July 2014. It originally stated that substituting a handful of blueberries, at 69p, for a portion of two kiwifruit, costing half the price at 34p, would give a weekly saving of £36.40 a year. It is a yearly saving, not a weekly saving. This has been corrected. |