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Britons spend more time on tech than asleep, study suggests | Britons spend more time on tech than asleep, study suggests |
(35 minutes later) | |
Britons spend more time using technology devices than they do sleeping, research suggests. | |
Communications regulator Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media devices - four hours of it spent watching TV. | |
Its survey involving 2,800 UK adults and children also indicated that TV and radio output remains hugely popular, despite the growth of digital media. | |
One analyst said this proved that "it's still early in the digital revolution". | One analyst said this proved that "it's still early in the digital revolution". |
The annual Ofcom study, which questioned almost 2,000 adults and 800 children across the UK, also analysed the media habits of those between 12 and 15 years of age. | The annual Ofcom study, which questioned almost 2,000 adults and 800 children across the UK, also analysed the media habits of those between 12 and 15 years of age. |
Only 8% said they used email, while just 3% said they communicated using a landline phone. | Only 8% said they used email, while just 3% said they communicated using a landline phone. |
Younger people were also found to have an advanced understanding of technology devices, with six-year-olds having the same level of knowledge as the average 45-year-old. | Younger people were also found to have an advanced understanding of technology devices, with six-year-olds having the same level of knowledge as the average 45-year-old. |
TV 'still king' | TV 'still king' |
In line with previous Ofcom studies, the report showed that live TV and radio is still strongly resilient, despite the many alternative methods of consuming content on offer. | In line with previous Ofcom studies, the report showed that live TV and radio is still strongly resilient, despite the many alternative methods of consuming content on offer. |
The average amount of time people spent watching TV each day - three hours and 52 minutes - was more than the combined time spent on mobile phones, landlines and the internet. | The average amount of time people spent watching TV each day - three hours and 52 minutes - was more than the combined time spent on mobile phones, landlines and the internet. |
But this is the first time daily TV viewing has dropped below four hours since 2010. | But this is the first time daily TV viewing has dropped below four hours since 2010. |
Ian Maude, from media research firm Enders Analysis, said: "Television is still king when it comes to media consumption but an increasing share is viewed via catch-up or on-demand especially amongst the YouTube generation." | |
But he added that "it's still early in the digital revolution". | |
Almost 80% of TV viewing is done without simultaneously using another device, and the vast majority of TV is watched live, rather than via recording devices or playback services, such as BBC iPlayer or 4oD. | Almost 80% of TV viewing is done without simultaneously using another device, and the vast majority of TV is watched live, rather than via recording devices or playback services, such as BBC iPlayer or 4oD. |
Books still popular | Books still popular |
The rise of digital formats has also not convinced the vast majority of Britons to get rid of their physical media collections. | The rise of digital formats has also not convinced the vast majority of Britons to get rid of their physical media collections. |
Some 84% of UK adults surveyed by Ofcom said they had a book collection and a similar number said they owned music CDs. | Some 84% of UK adults surveyed by Ofcom said they had a book collection and a similar number said they owned music CDs. |
Meanwhile, four out of every five people said they had a DVD library - a figure that has stayed roughly the same since 2005. | Meanwhile, four out of every five people said they had a DVD library - a figure that has stayed roughly the same since 2005. |
Even the post has not been rendered obsolete. Approximately a third of adults questioned said they had sent a personal letter in the past month. | |
However some forms of traditional media are suffering from the rise of digital. | However some forms of traditional media are suffering from the rise of digital. |
When asked which form of media they would miss most, just 2% of those aged 16 or older said they would feel the absence of newspapers or magazines. | When asked which form of media they would miss most, just 2% of those aged 16 or older said they would feel the absence of newspapers or magazines. |
To coincide with the release of its report, Ofcom also launched an online quiz, where users can find out how tech savvy they are and are offered advice on how to improve their understanding of the digital world. | To coincide with the release of its report, Ofcom also launched an online quiz, where users can find out how tech savvy they are and are offered advice on how to improve their understanding of the digital world. |