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Michael Owen takes Racing UK role Michael Owen takes Racing UK role
(6 days later)
The former England footballer Michael Owen has signed up to a two-year deal as an ambassador for Racing UK, the horseracing channel representing 34 courses including Ascot, Cheltenham and Aintree.The former England footballer Michael Owen has signed up to a two-year deal as an ambassador for Racing UK, the horseracing channel representing 34 courses including Ascot, Cheltenham and Aintree.
Owen is a horse racing enthusiast and owns a stable in Cheshire with 90 horses. His deal includes appearances in advertising campaigns and as a pundit on the channel. Owen is a horse racing enthusiast and owns a stable in Cheshire with 90 horses. His deal includes appearances in advertising campaigns and as a pundit on the channel.
“I am delighted to be joining Racing UK and linking up with a racing partner who supports the industry,” Owen said. “Hopefully, we can work together in growing the appeal of this wonderful sport.”“I am delighted to be joining Racing UK and linking up with a racing partner who supports the industry,” Owen said. “Hopefully, we can work together in growing the appeal of this wonderful sport.”
Owen, who also has a high-profile marketing and presenting deal with BT Sport, will appear at special days for Racing UK subscribers at his racing stables.Owen, who also has a high-profile marketing and presenting deal with BT Sport, will appear at special days for Racing UK subscribers at his racing stables.
“Michael is hugely passionate and knowledgeable about racing, as evidenced by his fantastic state-of-the-art set-up at Manor House stables,” said Clive Cottrell, Racing UK’s director of marketing. “He is one of the country’s best-loved sportsmen and his tremendous appeal will add to the channel’s output and bring horseracing to a new audience.”“Michael is hugely passionate and knowledgeable about racing, as evidenced by his fantastic state-of-the-art set-up at Manor House stables,” said Clive Cottrell, Racing UK’s director of marketing. “He is one of the country’s best-loved sportsmen and his tremendous appeal will add to the channel’s output and bring horseracing to a new audience.”
The subscription TV channel airs action from 34 of the 58 racecourses in the UK, including many of the premier tracks such as Epsom, Newmarket, York and Goodwood.The subscription TV channel airs action from 34 of the 58 racecourses in the UK, including many of the premier tracks such as Epsom, Newmarket, York and Goodwood.
Racing UK, which is owned by the 34 race courses, charges £22.50 a month and has 55,000 subscribers, including households, pubs and clubs. It is available on Sky, Virgin and Freeview.Racing UK, which is owned by the 34 race courses, charges £22.50 a month and has 55,000 subscribers, including households, pubs and clubs. It is available on Sky, Virgin and Freeview.
It most recently snatched Ascot from its rival At The Races, which had broadcast racing from the course since 2004. At The Races, which is backed by BSkyB, has the rights to air racing from 24 tracks. It most recently snatched Ascot from its rival At The Races, which had broadcast racing from the course since 2004. At The Races, which is backed by BSkyB, has the rights to air racing from 24 tracks.
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