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Disgusting, frustrating, but intriguing: how the country really feels about its politicians | |
(about 17 hours later) | |
Voters find David Cameron frustrating, Ed Miliband confusing, and are disgusted and apathetic about Nick Clegg, according to a recent survey. | Voters find David Cameron frustrating, Ed Miliband confusing, and are disgusted and apathetic about Nick Clegg, according to a recent survey. |
It revealed that the UK feels overwhelmingly negative or neutral towards all the major party leaders ahead of May's election. | It revealed that the UK feels overwhelmingly negative or neutral towards all the major party leaders ahead of May's election. |
The most reported positive feeling reported by voters was that leaders were intriguing — with politicians inspiring few other positive emotions like excited and happy. | The most reported positive feeling reported by voters was that leaders were intriguing — with politicians inspiring few other positive emotions like excited and happy. |
Image consultancy The Buzzz showed 1,000 UK voters pictures of the four leaders and asked them to describe how they felt using a range of positive and negative words. | Image consultancy The Buzzz showed 1,000 UK voters pictures of the four leaders and asked them to describe how they felt using a range of positive and negative words. |
Most voters felt frustrated with their leaders — it was 29% of voters' strongest feeling about David Cameron, with 21% feeling that way about Nick Clegg and 21% frustrated with Ed Miliband. | Most voters felt frustrated with their leaders — it was 29% of voters' strongest feeling about David Cameron, with 21% feeling that way about Nick Clegg and 21% frustrated with Ed Miliband. |
Clegg inspired the least feelings of any of the leaders — 33% of those shown his picture felt nothing at all, nearly twice those that said the same of Nigel Farage. Clegg didn’t scare anyone, and only 1% were shocked by him. | Clegg inspired the least feelings of any of the leaders — 33% of those shown his picture felt nothing at all, nearly twice those that said the same of Nigel Farage. Clegg didn’t scare anyone, and only 1% were shocked by him. |
But 21% of those shown were disgusted by him, higher than anyone but Farage, and 24% felt frustrated. Clegg is the least liked of all four leaders, with only 7% of voters feeling anything positive about him at all, most of whom felt intrigued or surprised. | But 21% of those shown were disgusted by him, higher than anyone but Farage, and 24% felt frustrated. Clegg is the least liked of all four leaders, with only 7% of voters feeling anything positive about him at all, most of whom felt intrigued or surprised. |
Farage disgusted 29% of voters, his most common reaction, with 5% feeling scared and 7% feeling frustrated. But another 19% of voters felt intrigued, far more than any other leader. | Farage disgusted 29% of voters, his most common reaction, with 5% feeling scared and 7% feeling frustrated. But another 19% of voters felt intrigued, far more than any other leader. |
Clegg made 33% of voters feel nothing at all, compared with David Cameron's 28%. Source: Getty Images The Ukip leader received many more positive comments than any of his competitors, with other voters describing themselves as being excited, happy and surprised by him. | Clegg made 33% of voters feel nothing at all, compared with David Cameron's 28%. Source: Getty Images The Ukip leader received many more positive comments than any of his competitors, with other voters describing themselves as being excited, happy and surprised by him. |
Farage scored only -20 ‘net emotional resonance’ — a measure of how many feel negatively about him against those that feel positive — against -32 for Miliband, -42 for Cameron and -51 for Clegg. He also scored highest on ‘absolute emotional resonance’ — how many people feel anything about him at all. He scored 82, against the least emotionally engaging leader Nick Clegg, who scored 72. | Farage scored only -20 ‘net emotional resonance’ — a measure of how many feel negatively about him against those that feel positive — against -32 for Miliband, -42 for Cameron and -51 for Clegg. He also scored highest on ‘absolute emotional resonance’ — how many people feel anything about him at all. He scored 82, against the least emotionally engaging leader Nick Clegg, who scored 72. |
Ukip leader Nigel Farage inspired the strongest feelings in voters, though many of them were negative. Source: Getty Images The consultants said the “Results confirm the apathy and anonymity political leaders engender in the public – the largest proportions said they felt ‘nothing’ or ‘frustrated’, even disgusted”. | Ukip leader Nigel Farage inspired the strongest feelings in voters, though many of them were negative. Source: Getty Images The consultants said the “Results confirm the apathy and anonymity political leaders engender in the public – the largest proportions said they felt ‘nothing’ or ‘frustrated’, even disgusted”. |