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Burger King ditches low calorie 'Satisfries' chips | Burger King ditches low calorie 'Satisfries' chips |
(about 3 hours later) | |
Burger King is set to drop its lower calorie, reduced fat chips 'Satisfries' from its North American restaurants. | Burger King is set to drop its lower calorie, reduced fat chips 'Satisfries' from its North American restaurants. |
In a statement, the fast food chain said only 2,500 of its approximately 7,371 restaurants in the US and Canada will continue to sell them as a permanent item on the menu. The rest have already started phasing out the product. | In a statement, the fast food chain said only 2,500 of its approximately 7,371 restaurants in the US and Canada will continue to sell them as a permanent item on the menu. The rest have already started phasing out the product. |
Burger King introduced its so-called "diet chips" less than a year ago, claiming it contains 40 per cent less fat and 30 per cent fewer calories than McDonald's chips. A small box of 'Satisfries' chips has 270 calories and 11 grams of fat compared to 340 calories and 15 grams of fat in regular chips. | Burger King introduced its so-called "diet chips" less than a year ago, claiming it contains 40 per cent less fat and 30 per cent fewer calories than McDonald's chips. A small box of 'Satisfries' chips has 270 calories and 11 grams of fat compared to 340 calories and 15 grams of fat in regular chips. |
Departing from its health-conscious 'Satisfries', the chain also announced it will bring back its deep-fried chicken chips due to popular demand, adding: "On peak days we’ve seen one tweet every forty seconds about Chicken Fries, many of them directly petitioning, begging, for us to bring them back". | |
Earlier this month, Burger King reported revenue fell 6.1 per cent to $261.2 million in the second quarter, although same-store sales in the US and Canada rose 0.4 per cent. The chain also said it hopes to make its kitchens faster and less complicated by introducing fewer new products. | Earlier this month, Burger King reported revenue fell 6.1 per cent to $261.2 million in the second quarter, although same-store sales in the US and Canada rose 0.4 per cent. The chain also said it hopes to make its kitchens faster and less complicated by introducing fewer new products. |
'Satisfries' are still available in the UK, Spain and Germany. | 'Satisfries' are still available in the UK, Spain and Germany. |
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