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Pharrell's big hat to be exhibited at Washington Newseum | Pharrell's big hat to be exhibited at Washington Newseum |
(about 1 hour later) | |
Pharrell Williams’ huge hat is headed to a museum. Six months after the singer’s Vivienne Westwood chapeau eclipsed his appearance at the 2014 Grammys, that same brown cap will be honoured in a new exhibition at Washington DC’s Newseum. | |
Williams’ happy hat will be on show from 21 August to 26 October, according to the museum’s website. Unfortunately the exhibit is not a tribute to the state of modern millinery: instead, the Newseum’s curators were drawn to the way Williams’s comically large Buffalo topper came to sit at an intersection of news, celebrity and social media. | |
“Pharrell’s hat … will serve as a great example of the impact of social media today,” Scott Williams, the Newseum’s senior vice president of marketing, told the Washington Post. “[All] the stories visitors experience in the Newseum illustrate historic and contemporary moments as seen through the eyes of the media.” | |
Despite the Newseum’s interest in the artifact, they have not formally acquired Williams’ hat. Instead, it has been loaned to them by the American sandwich chain Arby’s, who paid $44,100 (£26,500) for it, in a charity auction earlier this year. Through canny use of social media, Arby’s became major beneficiaries of Williams’ meme moment: as Grammy viewers began tweeting about the hat, the company was quick to point out its resemblance to their logo. | |
Williams himself bought the hat about five years ago, paying £95. “You just never know [with] these things,” he told Power 106 in February. “I was just wearing a hat … Some people like it and some people are like ‘what is that?’. But at the end of the day, I sleep good, I rest good knowing that it’s just me expressing myself.” | |
• The 2014 Grammys: things we learned | |
• Pharrell – Girl: album review |
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