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Scottish independence: ‘Patronising’ Better Together ad campaign takes internet roasting Scottish independence: ‘Patronising’ Better Together ad campaign takes internet roasting
(about 13 hours later)
Surely, the people behind the Better Together advertising campaign could have seen this coming?Surely, the people behind the Better Together advertising campaign could have seen this coming?
In an attempt to target undecided female voters, Better Together took all the components about the referendum that it claims matter to women, though mainly to mothers, and attempted to answer all of their qualms in under three minutes, with a video entitled “The woman who made up her mind”. In an attempt to target undecided female voters, the 'Yes' campaign took all the key issues about next month's independence vote that it claims matter to women, and attempted to address them in a video entitled “The woman who made up her mind”.
Unfortunately, having a fictional mother sitting at a kitchen table, holding a mug of tea, and talking about how her husband bothers her about politics when she isn’t afforded a lot of “time to think”, has not gone down particularly well.Unfortunately, having a fictional mother sitting at a kitchen table, holding a mug of tea, and talking about how her husband bothers her about politics when she isn’t afforded a lot of “time to think”, has not gone down particularly well.
 
“My Paul is worse than the telly these days. He will not leave off about the referendum! He started again first thing this morning; ‘Have you made a decision yet?’ I was like, ‘It’s too early to be discussing politics, you eat your cereal’,” is just one of the lines that has offended people.“My Paul is worse than the telly these days. He will not leave off about the referendum! He started again first thing this morning; ‘Have you made a decision yet?’ I was like, ‘It’s too early to be discussing politics, you eat your cereal’,” is just one of the lines that has offended people.
The ad, which campaign director Blair McDougall claim uses words “taken verbatim from conversations on doorstops with undecided women voters,” and from the “opinion of women in dozens of focus groups around the country,” has certainly raised awareness of the Better Together campaign, but not for the reasons it had hoped.  
The ad, which campaign director Blair McDougall claim uses words “taken verbatim from conversations on doorstops with undecided women voters,” and from the “opinion of women in dozens of focus groups around the country,” has certainly raised awareness of the Better Together campaign, but perhaps not for the reasons it had hoped.
Instead, people who feel offended by the ad have taken to Twitter under the hashtag #PatronisingBTLady and, in the same way that Cameron’s 2010 election posters were turned into the “Airbrushed for change” meme, the Better Together campaign has been given a similar treatment – and the ‘Yes’ supporters have been retweeting them as much as possible.Instead, people who feel offended by the ad have taken to Twitter under the hashtag #PatronisingBTLady and, in the same way that Cameron’s 2010 election posters were turned into the “Airbrushed for change” meme, the Better Together campaign has been given a similar treatment – and the ‘Yes’ supporters have been retweeting them as much as possible.
#PatronisingBTLady pic.twitter.com/2I1Qom2znF#PatronisingBTLady pic.twitter.com/2I1Qom2znF
Think this is ma fav ... #PatronisingBTlady pic.twitter.com/D12w9uvQSYThink this is ma fav ... #PatronisingBTlady pic.twitter.com/D12w9uvQSY
#patronisingBTlady #indyref pic.twitter.com/shpcb5vt8O#patronisingBTlady #indyref pic.twitter.com/shpcb5vt8O
Some people just never think about adding to a woman's burden. #PatronisingBTLady pic.twitter.com/FWXk3YeDJYSome people just never think about adding to a woman's burden. #PatronisingBTLady pic.twitter.com/FWXk3YeDJY
Belters together #indyref #patronisingBTlady pic.twitter.com/3zZWtukInXBelters together #indyref #patronisingBTlady pic.twitter.com/3zZWtukInX
Never you mind they silly men on the telly, hen – here's a @UK_Together tea towel. The dishes wilnae dry themselves! pic.twitter.com/M44zRz8pdwNever you mind they silly men on the telly, hen – here's a @UK_Together tea towel. The dishes wilnae dry themselves! pic.twitter.com/M44zRz8pdw
It seemed like a good idea at the time. #PatronisingBTLady #indyref pic.twitter.com/v29biQMvvaIt seemed like a good idea at the time. #PatronisingBTLady #indyref pic.twitter.com/v29biQMvva
#PatronisingBTLady pic.twitter.com/aNTrtX1vNl#PatronisingBTLady pic.twitter.com/aNTrtX1vNl
.@UK_Together i've storyboarded your next ad, free of charge. you're welcome :) #PatronisingBTLady #indyref pic.twitter.com/GhPKGPSaHp.@UK_Together i've storyboarded your next ad, free of charge. you're welcome :) #PatronisingBTLady #indyref pic.twitter.com/GhPKGPSaHp
I had to… #PatronisingBTLady pic.twitter.com/oCOEimOgHUI had to… #PatronisingBTLady pic.twitter.com/oCOEimOgHU