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Coca-Cola to adopt traffic light health labels in UK | Coca-Cola to adopt traffic light health labels in UK |
(2 days later) | |
Coca-Cola will adopt government recommendations and introduce traffic light nutrition labels on the front of its cans and bottles. | Coca-Cola will adopt government recommendations and introduce traffic light nutrition labels on the front of its cans and bottles. |
It had previously rejected the plans. | It had previously rejected the plans. |
The colour-coded labels will show nutritional content in each container and percentage guidelines for daily consumption of fat, saturated fat, salt, sugar and calories. | The colour-coded labels will show nutritional content in each container and percentage guidelines for daily consumption of fat, saturated fat, salt, sugar and calories. |
Coca-Cola said that it had changed its stance after "having gauged British consumers' views on the scheme". | Coca-Cola said that it had changed its stance after "having gauged British consumers' views on the scheme". |
The voluntary traffic light labelling programme was introduced in July last year, with all major supermarkets agreeing to the plans. | The voluntary traffic light labelling programme was introduced in July last year, with all major supermarkets agreeing to the plans. |
Coca-Cola and Cadbury had publicly rejected the new system. | |
Jon Woods, general manager of Coca‑Cola UK & Ireland, said: "We have monitored the labelling scheme since it started to appear in-store and asked shoppers in Great Britain for their views. | Jon Woods, general manager of Coca‑Cola UK & Ireland, said: "We have monitored the labelling scheme since it started to appear in-store and asked shoppers in Great Britain for their views. |
"They told us they want a single, consistent labelling scheme across all food and drink products to help them make the right choices for them and their families. | "They told us they want a single, consistent labelling scheme across all food and drink products to help them make the right choices for them and their families. |
"That is why we have decided to adopt it across our full range of brands." | "That is why we have decided to adopt it across our full range of brands." |
'Clear information' | 'Clear information' |
The UK government has welcomed the news. | The UK government has welcomed the news. |
Jane Ellison, parliamentary under-secretary of state for Public Health, said: "I am delighted that Coca‑Cola Great Britain has adopted this government's voluntary front of pack labelling scheme. | Jane Ellison, parliamentary under-secretary of state for Public Health, said: "I am delighted that Coca‑Cola Great Britain has adopted this government's voluntary front of pack labelling scheme. |
"It will help consumers make informed choices and lead a healthier lifestyle. | "It will help consumers make informed choices and lead a healthier lifestyle. |
"We want all businesses to give people clear and consistent information about their food and drink." | "We want all businesses to give people clear and consistent information about their food and drink." |
Coca Cola UK has 23 brands in Great Britain including, Fanta, Sprite, Schweppes and Dr Pepper. The company says all its major brands have a low or no calorie option and Diet Coke and Coca‑Cola Zero make up more than 40% of its UK sales. | Coca Cola UK has 23 brands in Great Britain including, Fanta, Sprite, Schweppes and Dr Pepper. The company says all its major brands have a low or no calorie option and Diet Coke and Coca‑Cola Zero make up more than 40% of its UK sales. |
The colour coded labels will appear on packs in-store within the first half of next year. | The colour coded labels will appear on packs in-store within the first half of next year. |