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Version 0 Version 1
Can Politico sell the Beltway beat to Brussels? Can Politico sell the Beltway beat to Brussels?
(8 months later)
Nobody doubts that financial news online and in print can make money together. Call the FT, the Wall Street Journal et al. And nobody, since Politico launched in Washington DC seven years ago, now doubts that a print-plus-digital service of concentrated political news can turn the same crucial trick. But who on Earth supposes such a specialist formula can be stretched to cover the chancelleries of Europe and the salons of Brussels and Strasbourg? Not many in Britain. Our Brussels press corps is a poor, shrunken thing. The chancelleries are reviled for their distant frailties from Westminster's lobbies. Democracy over the channel isn't much of a spectator sport. Nobody doubts that financial news online and in print can make money together. Call the FT, the Wall Street Journal et al. And nobody, since Politico launched in Washington DC seven years ago, now doubts that a print-plus-digital service of concentrated political news can turn the same crucial trick. But who on Earth supposes such a specialist formula can be stretched to cover the chancelleries of Europe and the salons of Brussels and Strasbourg? Not many in Britain. Our Brussels press corps is a poor, shrunken thing. The chancelleries are reviled for their distant frailties from Westminster's lobbies. Democracy over the channel isn't much of a spectator sport.
And yet Politico Europe, in coalition with the vast Axel Springer empire, has announced just such an innovation. If you're a politician, a spin doctor, a pundit, a reporter, a policy wonk, you'll need much more detail and analysis. Apparently. So here it comes. Is there a common enough market to sustain the idea that took DC by storm? The only sensible conclusion (from Fleet Street to Frankfurt) is that somebody's going to look very wrong in the end.And yet Politico Europe, in coalition with the vast Axel Springer empire, has announced just such an innovation. If you're a politician, a spin doctor, a pundit, a reporter, a policy wonk, you'll need much more detail and analysis. Apparently. So here it comes. Is there a common enough market to sustain the idea that took DC by storm? The only sensible conclusion (from Fleet Street to Frankfurt) is that somebody's going to look very wrong in the end.