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| iPhone 6 and iPhone 6 Plus: 'Record breaking' four million units pre-ordered in 24 hours | |
| (35 minutes later) | |
| Apple has announced that is has taken more than four million pre-orders for the iPhone 6 and iPhone 6 Plus in 24 hours, setting a new first day record for the company. | Apple has announced that is has taken more than four million pre-orders for the iPhone 6 and iPhone 6 Plus in 24 hours, setting a new first day record for the company. |
| Apple said the sales were “the biggest advancements in iPhone history,” although it’s not yet certain how this compares to sales of last year’s iPhone 5s and 5c, which collectively sold more than nine million units in just three days. | Apple said the sales were “the biggest advancements in iPhone history,” although it’s not yet certain how this compares to sales of last year’s iPhone 5s and 5c, which collectively sold more than nine million units in just three days. |
| The company added that a “significant amount” of pre-orders would be delivered “beginning on Friday and throughout September” but that many pre-orders were also “scheduled to be delivered in October”. | The company added that a “significant amount” of pre-orders would be delivered “beginning on Friday and throughout September” but that many pre-orders were also “scheduled to be delivered in October”. |
| In the UK, pre-orders have already been disrupted by the closure of Phones 4u. The chain went into administration this morning, with the company confirming that orders "that have not already been dispatched will be cancelled and any payments refunded to customers." | In the UK, pre-orders have already been disrupted by the closure of Phones 4u. The chain went into administration this morning, with the company confirming that orders "that have not already been dispatched will be cancelled and any payments refunded to customers." |
| It's expected that these orders will include all iPhone 6 and 6 Plus sales, with the handsets only going on sale on Friday morning. | It's expected that these orders will include all iPhone 6 and 6 Plus sales, with the handsets only going on sale on Friday morning. |
| Customers looking to buy the devices in person will be able purchase the smartphones from Apple retail stores from Friday September 19 at 08:00am local time – although if previous launches are anything to go by, fans aiming to buy a device this week should probably have started queuing several days ago. | Customers looking to buy the devices in person will be able purchase the smartphones from Apple retail stores from Friday September 19 at 08:00am local time – although if previous launches are anything to go by, fans aiming to buy a device this week should probably have started queuing several days ago. |
| "iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Apple CEO Tim Cook in a statement. | "iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Apple CEO Tim Cook in a statement. |
| “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.” | “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.” |