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| White House launches 'It's on Us' anti sex-assault push | White House launches 'It's on Us' anti sex-assault push |
| (about 3 hours later) | |
| Celebrities and musicians are among those joining the White House in a public drive to prevent sexual assault on US university campuses. | Celebrities and musicians are among those joining the White House in a public drive to prevent sexual assault on US university campuses. |
| The "It's On Us" campaign is aimed at encouraging young men to intervene when they witness situations that could lead to a sexual assault. | The "It's On Us" campaign is aimed at encouraging young men to intervene when they witness situations that could lead to a sexual assault. |
| The US estimates one in five women are sexually assaulted while in university. | The US estimates one in five women are sexually assaulted while in university. |
| Among the partners in the campaign is the US collegiate athletic association and several major media firms. | Among the partners in the campaign is the US collegiate athletic association and several major media firms. |
| At a White House event on Friday launching the campaign, President Barack Obama said campus sexual assault was "an affront to our basic humanity". | |
| In an advert unveiled online before the White House event, actor Jon Hamm, actress Kerry Washington, musician Questlove, basketball star Kevin Love and others urge viewers to intervene in situations that could lead to assault. | |
| They ask viewers to make sure friends get home safe and not to blame victims of sexual assault. | They ask viewers to make sure friends get home safe and not to blame victims of sexual assault. |
| On the campaign's website, readers are asked for their name, email and post code as they pledge "not to be a bystander to the problem, but to be a part of the solution". | On the campaign's website, readers are asked for their name, email and post code as they pledge "not to be a bystander to the problem, but to be a part of the solution". |
| The information is collected by Generation Progress, the youth arm of the liberal Center for American Progress, which has close ties to the White House. | The information is collected by Generation Progress, the youth arm of the liberal Center for American Progress, which has close ties to the White House. |
| The message is largely targeted at men, the White House says, because research suggests men are often to reluctant to speak out against violence against women because they think other men accept it. | The message is largely targeted at men, the White House says, because research suggests men are often to reluctant to speak out against violence against women because they think other men accept it. |
| The advert and anti-assault messages will appear at arenas during National Collegiate Athletic Association (NCAA) championship sport events. | The advert and anti-assault messages will appear at arenas during National Collegiate Athletic Association (NCAA) championship sport events. |
| The campaign will also be promoted on the websites associated with younger people, including pop, hip-hop and country music channels. | The campaign will also be promoted on the websites associated with younger people, including pop, hip-hop and country music channels. |
| Major video game publisher Electronic Arts will also encourage users to sign up for the campaign's pledge through its online platforms. | Major video game publisher Electronic Arts will also encourage users to sign up for the campaign's pledge through its online platforms. |
| The campaign is a result of a task force launched by the White House in January. | The campaign is a result of a task force launched by the White House in January. |
| The US Department of Education has named dozens of colleges and universities under investigation for mishandling of sexual assault cases. | The US Department of Education has named dozens of colleges and universities under investigation for mishandling of sexual assault cases. |