The Suitsy: the suit that lets you go to work in a onesie

http://www.theguardian.com/fashion/shortcuts/2014/sep/19/suitsy-go-to-work-in-onesie-jesse-herzog

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Have you ever wished that you could combine the comfort and practicality of a onesie with the social acceptance of a casual business suit? If so, you are probably part of the generation that will lead to humanity’s downfall, but anyway: good news! The Suitsy is here, to answer your prayers.

Designed by Jesse Herzog, a financier from San Francisco, the Suitsy promises “a revolution in apparel for the modern gentleman”. It looks like a typical business suit worn over a white shirt (tie, shoes and belt not included). But the sleeves poking out from under the jacket cuffs don’t go anywhere; the shirt front is connected directly to the blazer; and, hidden behind the buttons down the front, is a zipper that runs from the neck to the base of the fly.

Herzog says he had the idea around six months ago, and found a seamstress who would help him realise his dream. “At first,” he says, “she thought it was crazy, but when it actually worked, she thought it was fantastic.”

The product is aimed at businessmen – “people that appreciate class, convenience and comfort” – and Herzog says he often wears it himself. “It feels great, and no one knows it isn’t a real suit. Its debut was at the rehearsal dinner for my wedding.”

Herzog hasn’t designed any other clothing, but he ran a popular hot-dog shack called Zog Dogs until 2013, which briefly became famous for launching a hot dog into space. He is now looking for support to bring the Suitsy to a wider audience. He’s put the idea, and a video of the prototype, on crowdfunding site Betabrand, where it has attracted 400 votes in three days.

Herzog turned to San Franciscan company Betabrand because he wanted to minimise the risk to himself while launching the product. But though he is keen to emphasise its practicality, he says: “It’s also a bit of fun. I don’t think those two things are necessarily mutually exclusive.”

The gatekeepers of the men’s fashion establishment haven’t reacted kindly to the Suitsy, with GQ suggesting that potential purchasers “imagine yourself not being lazy and buying a proper tailored suit instead”. But they clearly can’t handle the forthcoming revolution in the world of one-piece tailored fashion. Herzog offers a call to arms: “Let’s change the world, one better-looking, more leisurely gentleman at a time!”