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Virgin asks Ofcom to probe Premier League TV costs Virgin asks Ofcom to probe Premier League TV costs
(35 minutes later)
Virgin Media has asked broadcast regulator Ofcom to open an investigation into the way that the Premier League sells the TV rights to its live football games.Virgin Media has asked broadcast regulator Ofcom to open an investigation into the way that the Premier League sells the TV rights to its live football games.
The cable firm says the auction process is driving up prices for fans and causing "significant consumer harm".The cable firm says the auction process is driving up prices for fans and causing "significant consumer harm".
"UK fans pay the highest prices in Europe to watch football on TV," said Virgin Media."UK fans pay the highest prices in Europe to watch football on TV," said Virgin Media.
Ofcom said it was "considering" the issue.Ofcom said it was "considering" the issue.
Virgin Media, owned by Liberty Global, said earlier this year that it did not plan to bid in the next auction.Virgin Media, owned by Liberty Global, said earlier this year that it did not plan to bid in the next auction.
However, Virgin says it is affected because it has to pay higher prices to buy the sports channels from BSkyB and BT. However, Virgin says it is still affected because it has to pay higher prices to buy the sports channels from BSkyB and BT.
BSkyB and BT currently share the rights to televise the Premier League football games.BSkyB and BT currently share the rights to televise the Premier League football games.
The price for the latest rights deal - covering 2013-16 - rose 70% to £3bn when it was announced in 2012.The price for the latest rights deal - covering 2013-16 - rose 70% to £3bn when it was announced in 2012.
Virgin Media filed its complaint to Ofcom earlier this month.Virgin Media filed its complaint to Ofcom earlier this month.
Ofcom said it would take about eight weeks to consider the complaint "before deciding whether any further action is required".Ofcom said it would take about eight weeks to consider the complaint "before deciding whether any further action is required".