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| Apple's Beats Electronics suing Steven Lamar for misrepresenting himself as co-founder | Apple's Beats Electronics suing Steven Lamar for misrepresenting himself as co-founder |
| (about 20 hours later) | |
| Apple has taken legal action against Steven Lamar, the self-proclaimed co-founder of Beats, alleging false advertising and unfair competition as the battle over the origins of the electronics giant continues. | Apple has taken legal action against Steven Lamar, the self-proclaimed co-founder of Beats, alleging false advertising and unfair competition as the battle over the origins of the electronics giant continues. |
| Apple subsidiary Beats argues Lamar has "deliberately misrepresented" himself as the co-founder of company, capitalising on its "strong reputation" to promote his own headphone firm ROAM, seen as a rival to Beats. | Apple subsidiary Beats argues Lamar has "deliberately misrepresented" himself as the co-founder of company, capitalising on its "strong reputation" to promote his own headphone firm ROAM, seen as a rival to Beats. |
| Apple, which purchased Beats in a $3 billion deal earlier this year, insists Lamar did not have "any ownership" in Beats and his "misleading" statements are "clearly intended to draw a connection between" the electronics giant and his ROAM's headphones. The latest lawsuit comes after Lamar sued co-founders Dr Dre and music mogul Jimmy Iovine for breach of contract on the grounds he came up with the concept and suggested a celebrity endorsement for the headphones and allegedly suggested Dr Dre was the ideal candidate. | Apple, which purchased Beats in a $3 billion deal earlier this year, insists Lamar did not have "any ownership" in Beats and his "misleading" statements are "clearly intended to draw a connection between" the electronics giant and his ROAM's headphones. The latest lawsuit comes after Lamar sued co-founders Dr Dre and music mogul Jimmy Iovine for breach of contract on the grounds he came up with the concept and suggested a celebrity endorsement for the headphones and allegedly suggested Dr Dre was the ideal candidate. |
| They were also involved in a legal dispute over loyalties that was partly settled in Lamar's favour but painted a blurred picture of the structure of the company with Iovine and Dre agreeing to pay a 4 per cent royalties on certain headphones. | They were also involved in a legal dispute over loyalties that was partly settled in Lamar's favour but painted a blurred picture of the structure of the company with Iovine and Dre agreeing to pay a 4 per cent royalties on certain headphones. |
| Apple is demanding he stops describing himself as the co-founder of Beats and remove all statements made on social media sites or promotional material claiming that Lamar and Jibe Audio had "any involvement" with Beats or Beats by Dre. | Apple is demanding he stops describing himself as the co-founder of Beats and remove all statements made on social media sites or promotional material claiming that Lamar and Jibe Audio had "any involvement" with Beats or Beats by Dre. |
| A spokeswoman for Lamar said: "This lawsuit is filled with erroneous and unsubstantiated claims. Steven Lamar’s role and significant contribution as a creator of the Beats by Dr Dre brand and its headphone product line have been acknowledged for nearly a decade. This is the reason for his agreement to receive royalty payments from Beats. | |
| "Mr Lamar does not claim to be a shareholder or employee in any “Beats” related businesses established after he, Jimmy Iovine and Andre Young settled their dispute in 2007. We look forward to an immediate and positive resolution to this matter," she added. |