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Pepsi Cola launches new stevia-based soft drink 'Pepsi True' | Pepsi Cola launches new stevia-based soft drink 'Pepsi True' |
(6 days later) | |
Pepsi has announced it is to go head-to-head with Coca Cola with the launch of a new stevia-based soft drink marketed as a healthy alternative. | Pepsi has announced it is to go head-to-head with Coca Cola with the launch of a new stevia-based soft drink marketed as a healthy alternative. |
The new Pepsi True is sweetened using the naturally occurring sweetener extracted from a South American plant, and will be sold exclusively on Amazon.com in a major departure from the typical distribution chain in the beverage sector. | The new Pepsi True is sweetened using the naturally occurring sweetener extracted from a South American plant, and will be sold exclusively on Amazon.com in a major departure from the typical distribution chain in the beverage sector. |
"It's a brand-new product proposition with a brand-new media platform, and we want to make sure the launch reflects a right-size approach," Simon Lowden, chief marketing officer at Pepsi Beverages North America. | "It's a brand-new product proposition with a brand-new media platform, and we want to make sure the launch reflects a right-size approach," Simon Lowden, chief marketing officer at Pepsi Beverages North America. |
The American beverage giant added the market for mid-calorie drinks - those containing more calories than its "diet" counterpart - remains small, and that Pepsi True would be a niche product as part of the wider portfolio that includes Pepsi Max and Diet Pepsi. | |
According to Pepsi, the new drink contains 30 per cent less calories than normal Pepsi and it does not use artificial sweeteners or high-fructose corn syrup, unlike most soft drinks in the market. | According to Pepsi, the new drink contains 30 per cent less calories than normal Pepsi and it does not use artificial sweeteners or high-fructose corn syrup, unlike most soft drinks in the market. |
Pepsi True comes shortly after Cola-Cola launched its own stevia-based, healthier drink, Coca-Cola Life, in what's already being dubbed "the stevia wars" as consumers look for healthier options. | Pepsi True comes shortly after Cola-Cola launched its own stevia-based, healthier drink, Coca-Cola Life, in what's already being dubbed "the stevia wars" as consumers look for healthier options. |
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