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India PM Narendra Modi makes first radio address | |
(about 2 hours later) | |
Prime Minister Narendra Modi has made his first radio speech in a bid to reach out to tens of millions of Indians with no access to television. | |
The address, titled Man ki Baat (A talk from the heart), ran on state-run All India Radio (AIR), as well as all FM channels and community radio stations. | |
It was also shown live on state and private television channels. | |
The address is an attempt by Mr Modi to connect with India's public after winning power in May. | |
The prime minister is very active on social media - he has 6.79 million followers on Twitter and his Facebook page has 22.5 million "likes". | The prime minister is very active on social media - he has 6.79 million followers on Twitter and his Facebook page has 22.5 million "likes". |
'Clean up' | |
The 15-minute speech -- was broadcast from 11:00 India time [05:30GMT]. | |
Mr Modi began his address by greeting people on the occasion of the Vijaya Dashmi (Dussehra) festival which "celebrates the victory of good over evil". | |
The prime minister, who launched Swachh Bharat Abhiyan - a countrywide campaign to clean up India - on Thursday asked people to take a "pledge to affirm to remove dirt". | |
He said a lot of people had emailed him and written to him through social media with "good" suggestions to have a more clean and developed India and that he was happy to reach more people. | |
He said it was the first in a series and that "I will try to speak to you once or twice a month on Sundays". | |
According to reports, the government has spent more than 10m rupees ($162,828; £100,922) on advertising the event. | According to reports, the government has spent more than 10m rupees ($162,828; £100,922) on advertising the event. |
The All India Radio website says it runs 413 stations in India and reaches nearly 99.19% of the country's 1.2 billion population. | The All India Radio website says it runs 413 stations in India and reaches nearly 99.19% of the country's 1.2 billion population. |
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