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Samsung profits tumble on Apple's iPhone 6 launch Samsung profits tumble on Apple's iPhone 6 launch
(about 2 hours later)
The launch of the iPhone 6 and cheaper phones from China took a heavy toll on Samsung’s profits from its Galaxy phones, the smartphone giant revealed today.The launch of the iPhone 6 and cheaper phones from China took a heavy toll on Samsung’s profits from its Galaxy phones, the smartphone giant revealed today.
Samsung said that it expects third quarter profits to have fallen by 60 per cent to around 4.1 trillion won, which is well above analysts’ forecasts of 5.6 trillion won.Samsung said that it expects third quarter profits to have fallen by 60 per cent to around 4.1 trillion won, which is well above analysts’ forecasts of 5.6 trillion won.
That would be the lowest quarterly profit for more than three years. Phones account for some 70 per cent of its sales.That would be the lowest quarterly profit for more than three years. Phones account for some 70 per cent of its sales.
“Smartphone shipments increased marginally amid intense competition,” Samsung said. “But the operating margin declined due to increased marketing expenditure and lowered average selling price.”“Smartphone shipments increased marginally amid intense competition,” Samsung said. “But the operating margin declined due to increased marketing expenditure and lowered average selling price.”
But the company revealed it is “preparing new smartphone line-ups featuring new materials and innovative designs, and a series of new mid-to-low end smartphones.”But the company revealed it is “preparing new smartphone line-ups featuring new materials and innovative designs, and a series of new mid-to-low end smartphones.”
Its shares actually rose slightly on investors’ hopes that this might be the bottom of the profits slump, having sold off older model phones.
Although Apple did not launch the iPhone 6 until mid-September, analysts said that Galaxy sales were hit in anticipation of its release.Although Apple did not launch the iPhone 6 until mid-September, analysts said that Galaxy sales were hit in anticipation of its release.