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Why BlackBerry should hire Kim Kardashian | Why BlackBerry should hire Kim Kardashian |
(about 5 hours later) | |
BlackBerry executives can breathe a sigh of relief. Kim Kardashian is coming to the rescue. | BlackBerry executives can breathe a sigh of relief. Kim Kardashian is coming to the rescue. |
The reality TV star turned business mogul made a shock confession at the Recode mobile conference last night: she still uses a BlackBerry Bold and keeps three replacements in her bedroom in case one breaks. | The reality TV star turned business mogul made a shock confession at the Recode mobile conference last night: she still uses a BlackBerry Bold and keeps three replacements in her bedroom in case one breaks. |
"BlackBerry is my heart and soul," she said. "I use an older one, though. They don't have them in stores anymore. I buy them on eBay. I have three lined up in my room... If one breaks and I'm down to two, I search on eBay until I have my third. I have anxiety I'll run out." | "BlackBerry is my heart and soul," she said. "I use an older one, though. They don't have them in stores anymore. I buy them on eBay. I have three lined up in my room... If one breaks and I'm down to two, I search on eBay until I have my third. I have anxiety I'll run out." |
For a company like BlackBerry, any publicity is good publicity. And, after years of disappointing sales and failed revamps, the smartphone-maker is beginning to show signs of improvement. Add Kim's expertise at making headlines and you may have a winner. | For a company like BlackBerry, any publicity is good publicity. And, after years of disappointing sales and failed revamps, the smartphone-maker is beginning to show signs of improvement. Add Kim's expertise at making headlines and you may have a winner. |
The company is no stranger to celebrity endorsements. It hired singer Alicia Keys as its global creative director- but the move was a disaster. Keys did little to lift sales of the BlackBerry Z10 and ultimately left the job a year into the contract. | |
But Kim Kardashian is an expert at fame: she turned her sex tape notoriety into a successful platform to launch a reality TV series (now in its ninth season) and a range of successful products from perfumes (Kim Kardashian Eau de Parfum) to clothes (Kardashian Kollection). | But Kim Kardashian is an expert at fame: she turned her sex tape notoriety into a successful platform to launch a reality TV series (now in its ninth season) and a range of successful products from perfumes (Kim Kardashian Eau de Parfum) to clothes (Kardashian Kollection). |
Kim Kardashian's wedding photo broke a new Instagram record What sets Kim apart from the less of D-list celebrities famous for being famous is her cult-like following on social media and her army of devoted fans. | Kim Kardashian's wedding photo broke a new Instagram record What sets Kim apart from the less of D-list celebrities famous for being famous is her cult-like following on social media and her army of devoted fans. |
She has 24.8 million followers on Twitter. Her wedding photograph became the most liked photo on Instagram with 1.92 million likes. She has a blog on Celebuzz which is regularly updated and has more than 20 million friends on Facebook. | She has 24.8 million followers on Twitter. Her wedding photograph became the most liked photo on Instagram with 1.92 million likes. She has a blog on Celebuzz which is regularly updated and has more than 20 million friends on Facebook. |
In June, she put her celebrity to work and launched her first videogame with developer Glu Mobile. The game - Kim Kardashian Hollywood- aims to turn an ingénue into an A-list celebrity by meeting the right people, going to the right parties and buying the right clothes. Of course, Kim guides you along the way and voices her opinion: "So cute!" | In June, she put her celebrity to work and launched her first videogame with developer Glu Mobile. The game - Kim Kardashian Hollywood- aims to turn an ingénue into an A-list celebrity by meeting the right people, going to the right parties and buying the right clothes. Of course, Kim guides you along the way and voices her opinion: "So cute!" |
All this from a home movie. | All this from a home movie. |
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