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| Google rents world's biggest digital billboard in Times Square | Google rents world's biggest digital billboard in Times Square |
| (about 3 hours later) | |
| Google has become the first company to rent to the world's largest and most expensive digital billboard in Times Square, New York. | |
| The billboard is eight storeys high and is estimated to cost $2.5m (£1.6m) to hire for four weeks. | The billboard is eight storeys high and is estimated to cost $2.5m (£1.6m) to hire for four weeks. |
| The screen, which is the size of a football field, is mounted on the side of the Marriot Marquis hotel. | The screen, which is the size of a football field, is mounted on the side of the Marriot Marquis hotel. |
| Around 300,000 pedestrians are estimated to pass by the billboard every day. | Around 300,000 pedestrians are estimated to pass by the billboard every day. |
| Times Square's brightly-lit billboards are some of the most iconic and well-known outdoor advertising spaces. | Times Square's brightly-lit billboards are some of the most iconic and well-known outdoor advertising spaces. |
| The new billboard was turned on on Tuesday evening and will show a nature-inspired digital art piece for a week until Google's adverts begin running. | The new billboard was turned on on Tuesday evening and will show a nature-inspired digital art piece for a week until Google's adverts begin running. |
| Hundreds of tourists watched as the screen was turned on. | Hundreds of tourists watched as the screen was turned on. |
| The screen is also connected to cameras, allowing for interactive content. | The screen is also connected to cameras, allowing for interactive content. |
| The US tech giant is reported to have hired the screen until January 2015. | The US tech giant is reported to have hired the screen until January 2015. |