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Vloggers paid for promotions 'need clearer labelling' Vloggers paid for promotions 'need clearer labelling'
(about 1 hour later)
Video bloggers - or "vloggers" - need to make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned.Video bloggers - or "vloggers" - need to make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned.
The ASA said videos by some of the UK's best-known vloggers broke the rules. The new guidance to vloggers was issued following an investigation carried out by BBC Newsround.
In June a group of UK vloggers were paid to say good things about Oreo biscuits, but none of the videos were clearly labelled as adverts. Several UK vloggers were paid to praise Oreo biscuits, but none of the videos were clearly labelled as adverts.
Mondelez, the biscuit company behind the adverts, said it was disappointed but would not show the videos again.Mondelez, the biscuit company behind the adverts, said it was disappointed but would not show the videos again.
The ASA ruled that the promotions were not clearly marked, and must not appear again in their current form.The ASA ruled that the promotions were not clearly marked, and must not appear again in their current form.
'Hasn't been clear''Hasn't been clear'
Lynsay Taffe from the ASA told the BBC's Newsround: "Brands and vloggers now have to make it very clear, before you click on a video, that it's a promotional video."Lynsay Taffe from the ASA told the BBC's Newsround: "Brands and vloggers now have to make it very clear, before you click on a video, that it's a promotional video."
That means if a vlogger is paid to promote a product, they need to put something like the word "ad" or "promo" in the title of their video - or use a symbol in the thumbnail telling viewers what they're about to click on is an advert.That means if a vlogger is paid to promote a product, they need to put something like the word "ad" or "promo" in the title of their video - or use a symbol in the thumbnail telling viewers what they're about to click on is an advert.
Labour MP and former Culture Secretary Ben Bradshaw told Newsround he was worried that this case was part of a wider problem.Labour MP and former Culture Secretary Ben Bradshaw told Newsround he was worried that this case was part of a wider problem.
"There are strict rules that govern television and other advertising and it seems to me that there's a bit of a loophole when it comes to online, videos and YouTube," he said."There are strict rules that govern television and other advertising and it seems to me that there's a bit of a loophole when it comes to online, videos and YouTube," he said.
Chyaz - a lifestyle and beauty vlogger with over 45,000 subscribers to her YouTube channel - said companies had told her: "Please don't make it very obvious" when they had sponsored her videos.Chyaz - a lifestyle and beauty vlogger with over 45,000 subscribers to her YouTube channel - said companies had told her: "Please don't make it very obvious" when they had sponsored her videos.
She was not one of those paid to promote Oreos but said: "It hasn't been clear at all.She was not one of those paid to promote Oreos but said: "It hasn't been clear at all.
"Everybody's tried to do what they think is right but it's nice to have something more solid - some guidelines so we can do what's actually right.""Everybody's tried to do what they think is right but it's nice to have something more solid - some guidelines so we can do what's actually right."
Mondelez, the firm that paid the vloggers to promote its biscuits, said it would "ensure the adverts did not appear in their current form again".Mondelez, the firm that paid the vloggers to promote its biscuits, said it would "ensure the adverts did not appear in their current form again".
Social-networking and video site YouTube told Newsround that the vloggers themselves were responsible for making videos that stick to their local laws and regulations.Social-networking and video site YouTube told Newsround that the vloggers themselves were responsible for making videos that stick to their local laws and regulations.
The vloggers affected by the ASA ruling have now changed the descriptions of their videos to make it clear they are paid advertisements, but the ASA said it would be looking at online videos much more closely in future.The vloggers affected by the ASA ruling have now changed the descriptions of their videos to make it clear they are paid advertisements, but the ASA said it would be looking at online videos much more closely in future.