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Black Friday: Amazon UK records busiest ever sales day Black Friday: Amazon UK records busiest ever sales day
(about 1 hour later)
Black Friday was the busiest ever shopping day for Amazon UK, the online retail giant has revealed.Black Friday was the busiest ever shopping day for Amazon UK, the online retail giant has revealed.
The website, which offered deals on hundreds of items from 8am on Friday, saw more than 5.5million orders made at a rate of 64 per second.The website, which offered deals on hundreds of items from 8am on Friday, saw more than 5.5million orders made at a rate of 64 per second.
Sales peaked just half an hour after the launch, according to an Amazon spokesperson, with shoppers scouring the web for a bargain before starting work for the day. But the record is unlikely to last for long with some £650milllion expected in online trade across the UK on Cyber Monday, according to The Guardian, rounding off a multi-billion pound weekend shopping spree in the lead up to Christmas.
According to an Amazon spokesperson, sales on Black Friday peaked just half an hour after the launch with shoppers scouring the web for a bargain before starting work for the day.
“Ever since we introduced Black Friday to the UK in 2010, sales have increased year on year but this year really has surpassed all of our expectations,” said Xavier Garambois, Vice President of EU Retail at Amazon.“Ever since we introduced Black Friday to the UK in 2010, sales have increased year on year but this year really has surpassed all of our expectations,” said Xavier Garambois, Vice President of EU Retail at Amazon.
“The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”“The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”
The new figures beat those posted last year. In 2013 more than 4million items were sold, a record at the time, but this was beaten just three days later on Cyber Monday.The new figures beat those posted last year. In 2013 more than 4million items were sold, a record at the time, but this was beaten just three days later on Cyber Monday.
The best-selling deals this year included the Kindle Fire HDX 7” range with £100 off selected models, Dolce Gusto Mini Me Coffee Capsule Machine, Toy Story Ultimate Action Buzz Lightyear, diamond jewellery and men’s watches.The best-selling deals this year included the Kindle Fire HDX 7” range with £100 off selected models, Dolce Gusto Mini Me Coffee Capsule Machine, Toy Story Ultimate Action Buzz Lightyear, diamond jewellery and men’s watches.
A total of 3,000 deals have been available as part of Black Friday.A total of 3,000 deals have been available as part of Black Friday.
On Cyber Monday this year, hundreds of “lightning deals” – where limited stock is sold at a discount for a limited time – will be released every ten minutes.On Cyber Monday this year, hundreds of “lightning deals” – where limited stock is sold at a discount for a limited time – will be released every ten minutes.
Top deals will include reductions on TomTom Sat Navs, Sennheiser Headphones, the Harry Potter Hogwarts Collection DVD and ruby jewellery.Top deals will include reductions on TomTom Sat Navs, Sennheiser Headphones, the Harry Potter Hogwarts Collection DVD and ruby jewellery.