Why can't breakfast TV women wear pyjamas, asks Clare Balding

http://www.theguardian.com/media/mediamonkeyblog/2014/dec/01/why-cant-breakfast-tv-women-wear-pyjamas-asks-clare-balding

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Could Clare Balding have the solution to declining breakfast TV ratings?

The BBC presenter says she’s fed up of female presenters dressing up “as though they are going to a cocktail party”, and puts forward another idea: pyjamas. But just once a week.

Balding told the Mail on Sunday she’s had enough glamour at that time in the morning. “Who is putting pressure on women, on TV breakfast shows particularly, to dress as though they are going to a cocktail party?” she asks.

“Why do you have to do that? Why would it be wrong to sit there in trousers? Why don’t they wear a dressing gown, present the show in their pyjamas once a week, maybe every Friday?”

Balding, who said she had won £2,000 from her mum in a bet on who could lose the most weight in three months, said changing the way women look would stop them being judged on their appearances.

“It would be great, hysterical, just to make the point,” she said. Women being judged on appearance: it stultifies talent.”

She adds: “I don’t want to be in a skirt or dress because it is difficult to look good sitting down.

“People with better legs than me can do it, but I want to feel like nothing is going to distract from the job I am doing.”