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ESPN will be available through a streaming service, no cable required | ESPN will be available through a streaming service, no cable required |
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In a move that could draw a mass exodus from cable, Dish Network’s Sling TV said it will soon launch a stand-alone streaming service that includes ESPN and other network channels without being tied to a paid TV service. | In a move that could draw a mass exodus from cable, Dish Network’s Sling TV said it will soon launch a stand-alone streaming service that includes ESPN and other network channels without being tied to a paid TV service. |
Dish announced Monday that the $20-a-month online service will include ESPN, ESPN2, CNN, TNT, Food Network, HGTV and the Cartoon Network and won’t be tied to a paid-television service like satellite or cable TV. Instead consumers will be able to get those channels streamed live or on-demand over their televisions, smartphones and tablets. | |
The service will be available later this month and could significantly alter the economics of the television industry, which has relied on cable viewers for the majority of their revenues. But as HBO, Showtime, CBS and other networks migrate to the Web with their own online services, sports — ESPN in particular — has kept viewers in their cable packages because of ESPN’s exclusive rights to broadcast NFL, college football and other sports programs. Over the last few days, ESPN saw the biggest audiences ever for cable television with its college semifinals games. | The service will be available later this month and could significantly alter the economics of the television industry, which has relied on cable viewers for the majority of their revenues. But as HBO, Showtime, CBS and other networks migrate to the Web with their own online services, sports — ESPN in particular — has kept viewers in their cable packages because of ESPN’s exclusive rights to broadcast NFL, college football and other sports programs. Over the last few days, ESPN saw the biggest audiences ever for cable television with its college semifinals games. |
Dish said in a release that the service is geared for cord cutters or younger audiences who have never subscribed to a satellite or cable television service. The company won’t require a contract, credit check or commitment to use the service for a specific period of time. | Dish said in a release that the service is geared for cord cutters or younger audiences who have never subscribed to a satellite or cable television service. The company won’t require a contract, credit check or commitment to use the service for a specific period of time. |
“Sling TV provides a viable alternative for live television to the millennial audience,” said Joseph P. Clayton, DISH president and chief executive. “This service gives millions of consumers a new consideration for pay-TV; Sling TV fills a void for an underserved audience.” | “Sling TV provides a viable alternative for live television to the millennial audience,” said Joseph P. Clayton, DISH president and chief executive. “This service gives millions of consumers a new consideration for pay-TV; Sling TV fills a void for an underserved audience.” |
The company envisions users will cobble Sling TV with other services, such as Hulu or Netflix, bringing more content online to replicate the experience of cable television, but at perhaps a lower price. | The company envisions users will cobble Sling TV with other services, such as Hulu or Netflix, bringing more content online to replicate the experience of cable television, but at perhaps a lower price. |
“Consumers can now watch their favorite shows on their favorite devices that they already use to watch video. Live television, including ESPN, for $20 per month with no commitment or contract, is a game changer,” said Roger Lynch, chief executive of Sling TV. “The arrival of Sling TV lets consumers, who’ve embraced services like Netflix and Hulu, take more control of their video entertainment experience.” | “Consumers can now watch their favorite shows on their favorite devices that they already use to watch video. Live television, including ESPN, for $20 per month with no commitment or contract, is a game changer,” said Roger Lynch, chief executive of Sling TV. “The arrival of Sling TV lets consumers, who’ve embraced services like Netflix and Hulu, take more control of their video entertainment experience.” |