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Greggs unveils big sales rise as revamped menu takes off | Greggs unveils big sales rise as revamped menu takes off |
(less than a minute earlier) | |
Greggs has told investors that profits will beat expectations, as it continues to reap rewards from a revamped menu of hot drinks and sandwiches. | Greggs has told investors that profits will beat expectations, as it continues to reap rewards from a revamped menu of hot drinks and sandwiches. |
The bakery chain, which has 1,650 outlets, reported that in-store sales grew by 4.5% in 2014, accelerating to 6% in the final quarter of the year. | The bakery chain, which has 1,650 outlets, reported that in-store sales grew by 4.5% in 2014, accelerating to 6% in the final quarter of the year. |
The company, which is best known for its sausage rolls and pies, told the City that full-year results for 2014 would exceed expectations. Roger Whiteside, Greggs chief executive, said: “This has been a year in which we have made good progress with our strategic plans and seen a welcome improvement in financial performance. We remain clear on our priorities and are confident that we can make further progress in the year ahead.” | The company, which is best known for its sausage rolls and pies, told the City that full-year results for 2014 would exceed expectations. Roger Whiteside, Greggs chief executive, said: “This has been a year in which we have made good progress with our strategic plans and seen a welcome improvement in financial performance. We remain clear on our priorities and are confident that we can make further progress in the year ahead.” |
Shares in the bakery chain were up nearly 6% to 793 pence. | Shares in the bakery chain were up nearly 6% to 793 pence. |
After a period of disappointing sales in 2013, Greggs introduced a range of freshly made sandwiches with fewer than 400 calories, and less salt and sugar in a bid to compete with Pret a Manger-style chains. It has also changed its coffee blend in the hope of tempting customers with a “smoother” taste and launched breakfast meal deals. The company said new products, including soups and steak and cheese rolls had been well received. | After a period of disappointing sales in 2013, Greggs introduced a range of freshly made sandwiches with fewer than 400 calories, and less salt and sugar in a bid to compete with Pret a Manger-style chains. It has also changed its coffee blend in the hope of tempting customers with a “smoother” taste and launched breakfast meal deals. The company said new products, including soups and steak and cheese rolls had been well received. |
The chain has also benefitted from fairly mild weather, unlike 2013 when a record-breaking freeze deterred customers from visiting its stores. | The chain has also benefitted from fairly mild weather, unlike 2013 when a record-breaking freeze deterred customers from visiting its stores. |
In 2014, Greggs opened 50 new shops, although it closed 71, reducing its overall store count. More than 200 shops were refurbished. | In 2014, Greggs opened 50 new shops, although it closed 71, reducing its overall store count. More than 200 shops were refurbished. |
Whiteside said the first six months of 2015 looked favourable. Barring “a weather shock”, Greggs was likely to benefit from consumers’ rising disposable incomes, he said. | Whiteside said the first six months of 2015 looked favourable. Barring “a weather shock”, Greggs was likely to benefit from consumers’ rising disposable incomes, he said. |
“People are finding more money in their pocket at the end of the month and that has to be helpful to us.” | “People are finding more money in their pocket at the end of the month and that has to be helpful to us.” |
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