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Premier League TV sale should be halted, says Virgin Media Premier League TV sale should be halted, says Virgin Media
(about 1 hour later)
Virgin Media has asked watchdog Ofcom to suspend the auction of Premier League football TV rights until a probe into the process is completed.Virgin Media has asked watchdog Ofcom to suspend the auction of Premier League football TV rights until a probe into the process is completed.
The broadcasting regulator launched an investigation in November, following a complaint by the firm.The broadcasting regulator launched an investigation in November, following a complaint by the firm.
Virgin claimed the way matches are currently sold breached competition law, and that too few matches are made available for broadcast.Virgin claimed the way matches are currently sold breached competition law, and that too few matches are made available for broadcast.
The Premier League called Virgin Media's plea "self-serving".The Premier League called Virgin Media's plea "self-serving".
Currently, BSkyB and BT share the rights to televise Premier League football games.Currently, BSkyB and BT share the rights to televise Premier League football games.
The Premier League is set to complete the bidding process in February for matches from 2016 onwards. The price for the latest rights deal - covering 2013-16 - rose by 70% to £3bn when it was announced in 2012.
The Premier League is set to close the bidding process for matches from 2016 onwards in the next few weeks.
The Premier League is confident that Ofcom will not agree to Virgin Media's request, the BBC understands.The Premier League is confident that Ofcom will not agree to Virgin Media's request, the BBC understands.