This article is from the source 'independent' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.independent.co.uk/news/uk/home-news/ukip-named-uks-most-hated-brand-followed-by-the-tories-and-marmite-10049886.html

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
Ukip named UK's most hated brand, followed by the Tories and Marmite Ukip named UK's most hated brand, followed by the Tories and Marmite
(35 minutes later)
Ukip has been named the most hated brand in the UK, beating even Marmite which uses its ‘love it or hate it’ divisiveness as a marketing tool.Ukip has been named the most hated brand in the UK, beating even Marmite which uses its ‘love it or hate it’ divisiveness as a marketing tool.
The euro-sceptic party, which was embroiled in a string of controversies last year, was followed by the Conservative Party in second place, while the yeast-extract spread claimed third.The euro-sceptic party, which was embroiled in a string of controversies last year, was followed by the Conservative Party in second place, while the yeast-extract spread claimed third.
The Labour Party and Tory coalition partners the LibDems came in as fifth and sixth, respectively.The Labour Party and Tory coalition partners the LibDems came in as fifth and sixth, respectively.
Budget Irish airline Ryanair, and US fast food chains McDonald’s and KFC also made the top ten most hated brands, alongside coffee shop and high-street staple Starbucks.Budget Irish airline Ryanair, and US fast food chains McDonald’s and KFC also made the top ten most hated brands, alongside coffee shop and high-street staple Starbucks.
Perhaps revealing our love-hate relationship with the firm, social media network Facebook managed to find a place in both the most-loved and most-hated lists.Perhaps revealing our love-hate relationship with the firm, social media network Facebook managed to find a place in both the most-loved and most-hated lists.
Meanwhile, online shopping giant Amazon topped the list of most-loved brands, closely followed by confectioner Cadbury and crisp manufacturer Walkers.Meanwhile, online shopping giant Amazon topped the list of most-loved brands, closely followed by confectioner Cadbury and crisp manufacturer Walkers.
The survey of 1,500 UK adults by marketing firm Isobel comes after a poll published today showed that the Conservatives have pushed into a four-point lead in the run up to the general election – the biggest surge for the party in two years. The survey of 1,500 UK adults by advertising agency Isobel comes after a poll published today showed that the Conservatives have pushed into a four-point lead in the run up to the general election – the biggest surge for the party in two years.
The ICM poll of around 1,000 adults conducted by the Guardian last week shows that David Cameron’s party is now on 36 per cent, compared to Labour which fell by one point to 32 per cent.The ICM poll of around 1,000 adults conducted by the Guardian last week shows that David Cameron’s party is now on 36 per cent, compared to Labour which fell by one point to 32 per cent.
Top twenty most-loved brandsTop twenty most-loved brands
1 Amazon2 Cadbury3 Walkers4 Heinz5 BBC16 Google7 Kellogg's8 Boots9 Tesco10 ITV11 eBay12 Asda13 M&S14 PG Tips15 Facebook16 Colgate17 Coca Cola18 Aldi19 BBC220 Fairy1 Amazon2 Cadbury3 Walkers4 Heinz5 BBC16 Google7 Kellogg's8 Boots9 Tesco10 ITV11 eBay12 Asda13 M&S14 PG Tips15 Facebook16 Colgate17 Coca Cola18 Aldi19 BBC220 Fairy
Top ten most-hated brandsTop ten most-hated brands
1 Ukip2 Conservatives3 Marmite4 Ryanair5 Labour6 LibDems7 McDonalds8 Starbucks9 Facebook10 KFC1 Ukip2 Conservatives3 Marmite4 Ryanair5 Labour6 LibDems7 McDonalds8 Starbucks9 Facebook10 KFC