The Dress meme adapted for #StopAbuseAgainstWomen ad
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Version 0 of 1. Last week’s “What colour is the dress?” social media meme has been adapted by The Salvation Army South Africa for a hard hitting viral ad for its #StopAbuseAgainstWomen campaign. Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb Initial Twitter reaction was generally positive: @salvationarmyuk @SalvationArmySA blooming powerful. All credit to your colleagues. #StopAbuseAgainstWomen - something really rather good came out of what was a depressing day on social media. pic.twitter.com/FCPySnRo7Z @SalvationArmySA brilliant campaign to #StopAbuseAgainstWomen that social justice marketing profs can learn from. #thedress #iwd Social media done right. "@nmsonline: Advert against #domesticviolence based on #thedress by @SalvationArmySA. pic.twitter.com/qJ6eaGqzmQ" Related: The dress quandary: 'It's an illusion. But everything is an illusion' |