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Landmark legislation could see São Paulo authorities fine those who prevent mothers breastfeeding Landmark legislation could see São Paulo authorities fine those who prevent mothers breastfeeding
(35 minutes later)
A Brazilian city is on the cusp of approving legislation that would protect a mother’s right to breastfeed in public.A Brazilian city is on the cusp of approving legislation that would protect a mother’s right to breastfeed in public.
Authorities in São Paulo, the largest city in south America, are expected to sign into effect laws that would levy an £100 fine on any business or organisation that prevents mothers from breastfeeding their babies in public. Authorities in São Paulo, the largest city in South America, are expected to sign into effect laws that would levy an £100 fine on any business or organisation that prevents mothers from breastfeeding their babies in public.
The legislation, approved by São Paulo’s municipal government last week and due to be signed into effect by Mayor Fernando Haddad in the next 20 days, is thought to be the first of its kind in the world.The legislation, approved by São Paulo’s municipal government last week and due to be signed into effect by Mayor Fernando Haddad in the next 20 days, is thought to be the first of its kind in the world.
Should the legislation come into effect, which it is widely expected to do so, the precedent could see similar policies come into effect across the country.Should the legislation come into effect, which it is widely expected to do so, the precedent could see similar policies come into effect across the country.
The legislation will see fines of 500R (roughly £103) for those who violate the policy.The legislation will see fines of 500R (roughly £103) for those who violate the policy.
“We created this measure not only because of the fine, but to make people realise it is forbidden to veto (breastfeeding),” councillor Aurelio Nomura told the Guardian.“We created this measure not only because of the fine, but to make people realise it is forbidden to veto (breastfeeding),” councillor Aurelio Nomura told the Guardian.
He added: “We understand that prejudices must be broken.”He added: “We understand that prejudices must be broken.”
The possible legislation comes after street protests by nursing mothers who felt that despite the widespread recognition of breastfeeding’s health benefits, including the World Health Organisation and the Brazilian government, they still faced prejudice.The possible legislation comes after street protests by nursing mothers who felt that despite the widespread recognition of breastfeeding’s health benefits, including the World Health Organisation and the Brazilian government, they still faced prejudice.
Most recently, the model Priscila Navarro Bueno was castigated by a security guard for breastfeeding her seven-month-old daughter during a David Bowie exhibition at the Museum of Image and Sound in the city.Most recently, the model Priscila Navarro Bueno was castigated by a security guard for breastfeeding her seven-month-old daughter during a David Bowie exhibition at the Museum of Image and Sound in the city.
Calling out the “puritanical” society that advocated against public breastfeeding, the model went on to take part in one of three annual protests and called for a change to the “absurd” culture.Calling out the “puritanical” society that advocated against public breastfeeding, the model went on to take part in one of three annual protests and called for a change to the “absurd” culture.
The last ‘Mamaço time’ protest saw 40 lactating mothers breastfeed on São Paulo’s main thoroughfare Avenida Paulista while chanting “Breastfeeding is my right.”The last ‘Mamaço time’ protest saw 40 lactating mothers breastfeed on São Paulo’s main thoroughfare Avenida Paulista while chanting “Breastfeeding is my right.”
British mothers have also campaigned against discrimination after a number of incidences last year.British mothers have also campaigned against discrimination after a number of incidences last year.
Claridges hotel in London faced a storm of criticism after a staff member told a nursing mother to cover herself up. Scores of mothers protested outside the bulding, with the row spreading as politicians were asked their view on the hotel's decision.Claridges hotel in London faced a storm of criticism after a staff member told a nursing mother to cover herself up. Scores of mothers protested outside the bulding, with the row spreading as politicians were asked their view on the hotel's decision.