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You can find the current article at its original source at http://www.theguardian.com/business/2015/mar/22/starbucks-baristas-stop-writing-race-together-customer-cups
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Starbucks baristas to stop writing 'Race Together' on customer cups | Starbucks baristas to stop writing 'Race Together' on customer cups |
(35 minutes later) | |
Starbucks baristas will no longer write “Race Together” on customers’ cups starting Sunday. | Starbucks baristas will no longer write “Race Together” on customers’ cups starting Sunday. |
Related: How Starbucks wants to be the face of ‘conscious capitalism’ | Related: How Starbucks wants to be the face of ‘conscious capitalism’ |
Company spokesman Jim Olson says the coffee chain’s initiative to create discussion on diversity and racial inequality will continue without the handwritten messages, which are phasing out as originally planned. | |
A recently released memo from CEO Howard Schultz says the cups were always “just the catalyst” for a broader conversation, and the company will still hold forum discussions, co-produce special sections in USA TODAY and put more stores in minority communities as part of the Race Together initiative. | A recently released memo from CEO Howard Schultz says the cups were always “just the catalyst” for a broader conversation, and the company will still hold forum discussions, co-produce special sections in USA TODAY and put more stores in minority communities as part of the Race Together initiative. |
The campaign has been criticized as opportunistic and inappropriate, coming in the wake of racially charged events such as protests over police killings of black men and boys. | |
Olson says the change is not a reaction to that pushback. |