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Tesla launches its latest electric vehicle at The Crystal
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Car manufacturer Tesla launched its ‘Model S’ electric car at The Crystal – a sustainable cities centre in London’s Docklands, and among the most environmentally efficient buildings in the world.
This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.
Proceeds from purchase of the vehicle go towards the development of affordable electric cars for the mass market. As Elon Musk, chief executive of Tesla Motors, describes in this video: “We really want to democratise electric cars and make them widely available.”
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There is a pressing need for a more sustainable way to get around. Two people move to cities every second. Our urban areas are becoming increasingly crowded and cars, our primary source of transport today, produce up to half the toxic emissions produced across the world.
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The subjects of electrification and transportation both feature in The Crystal’s exhibition centre, the world’s largest space dedicated to urban sustainability.
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