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National daily newspaper sales fall by half a million in a year National daily newspaper sales fall by half a million in a year
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National daily newspapers in the UK lost half a million in average daily sales over the past year.National daily newspapers in the UK lost half a million in average daily sales over the past year.
The total number of national newspapers sold in the UK fell from an average of 7.6m a day to just over 7m between March 2014 and March 2015, a decline of 7.6%.The total number of national newspapers sold in the UK fell from an average of 7.6m a day to just over 7m between March 2014 and March 2015, a decline of 7.6%.
Year on year, every daily saw its circulation fall.Year on year, every daily saw its circulation fall.
Three red-tops – the Sun, Daily Sport and Daily Record – all reported declines of more than 10%. The Mirror recorded a much smaller fall, down 6.74% to 897,786. However, the number of bulk copies – distributed en masse to locations such as hotels – the paper sells have increased from 33,000 to 45,000 over the last year. Three red-tops – the Sun, Daily Sport and Daily Record – all reported declines of more than 10%. The Mirror recorded a much smaller fall, down 6.74% to 897,786. Last month, the Mirror distributed 45,000 bulk copies to places such as airports, up from 42,000 the previous March.
The Guardian had the largest decline among the quality titles, with sales falling 9.5% to 174,941. The Telegraph also recorded a large year-on-year fall of 8.4% to 479,290, despite being partially sheltered by its large number of subscribers, which account for 58% of the newspaper’s total circulation.The Guardian had the largest decline among the quality titles, with sales falling 9.5% to 174,941. The Telegraph also recorded a large year-on-year fall of 8.4% to 479,290, despite being partially sheltered by its large number of subscribers, which account for 58% of the newspaper’s total circulation.
The Mail had a comparatively small year-on-year fall of 4.7% to 1.6m, despite reducing the number of bulks it sells by more than 16,000 copies.The Mail had a comparatively small year-on-year fall of 4.7% to 1.6m, despite reducing the number of bulks it sells by more than 16,000 copies.
The best performer was the Times, with a decline in sales of only 0.9% to just under 390,000.The best performer was the Times, with a decline in sales of only 0.9% to just under 390,000.
The Sunday editions fared even worse than their daily counterparts, with an average fall across all titles of almost 10% year on year.The Sunday editions fared even worse than their daily counterparts, with an average fall across all titles of almost 10% year on year.
There are now an average of 6.6m Sunday newspapers sold in the UK each week, down from 7.3m in March 2014.There are now an average of 6.6m Sunday newspapers sold in the UK each week, down from 7.3m in March 2014.
The Sun on Sunday and the Sunday edition of the Daily Star recorded a circulation fall of more than 12%.The Sun on Sunday and the Sunday edition of the Daily Star recorded a circulation fall of more than 12%.
However, the Mail on Sunday again outperformed its rivals, falling 7.17%. the Daily Mail sister title now sells 1,444,397 copies, just over 35,000 fewer copies than the News UK-owned Sun on Sunday, which remains the best-selling Sunday title with sales of 1,455,350.However, the Mail on Sunday again outperformed its rivals, falling 7.17%. the Daily Mail sister title now sells 1,444,397 copies, just over 35,000 fewer copies than the News UK-owned Sun on Sunday, which remains the best-selling Sunday title with sales of 1,455,350.
• This article was amended on 10 April 2015 to correct the number of bulk copies distributed by the Daily Mirror