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| Why we change the brands we buy - interactive video | Why we change the brands we buy - interactive video |
| (4 months later) | |
| We are aware that this interactive video may not work on some older browsers. You can find a non-interactive version of the content below. | We are aware that this interactive video may not work on some older browsers. You can find a non-interactive version of the content below. |
| Advancing technology and manufacturing techniques are among the ingredients of our changing consumer tastes. | Advancing technology and manufacturing techniques are among the ingredients of our changing consumer tastes. |
| In this interactive video, Robert Opie - the founder of the Museum of Brands, Packaging and Advertising in London - outlines some of the main reasons why we change what we buy. | In this interactive video, Robert Opie - the founder of the Museum of Brands, Packaging and Advertising in London - outlines some of the main reasons why we change what we buy. |
| The arrival of the domestic freezer, of washing powder, and of cheaper imports all affected the sort of items on sale and popular among UK consumers. | The arrival of the domestic freezer, of washing powder, and of cheaper imports all affected the sort of items on sale and popular among UK consumers. |
| The interactive elements to this video also explore how ownership and ranking of some of the biggest brands in the UK is changing. | The interactive elements to this video also explore how ownership and ranking of some of the biggest brands in the UK is changing. |
| The video works best in full screen | The video works best in full screen |
| Click on the links below to read the extra information used in this video in a non-interactive format: | Click on the links below to read the extra information used in this video in a non-interactive format: |
| What in the world does China own? | What in the world does China own? |
| Top tips on freezing food, BBC Good Food | Top tips on freezing food, BBC Good Food |
| Annual survey ranking the top 20 consumer brands in the UK | Annual survey ranking the top 20 consumer brands in the UK |
| Museum of Brands, Packaging and Advertising | Museum of Brands, Packaging and Advertising |
| Let us know what you think of this new format. |
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