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UK general election fails to boost newspaper websites UK general election fails to boost newspaper websites
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The UK general election failed to give newspaper websites a boost in April, with all the national titles seeing declines in global daily browsers compared with the previous month.The UK general election failed to give newspaper websites a boost in April, with all the national titles seeing declines in global daily browsers compared with the previous month.
DailyStar.co.uk was the biggest faller, with daily unique browsers down more than 16% to 508,366. Independent.co.uk and Express.co.uk also saw significant falls in daily browsers, of about 6% and 5% respectively.DailyStar.co.uk was the biggest faller, with daily unique browsers down more than 16% to 508,366. Independent.co.uk and Express.co.uk also saw significant falls in daily browsers, of about 6% and 5% respectively.
The two largest newspaper sites, Mail Online and theguardian.com, recorded smaller falls, down 2.3% and 1.2% respectively month on month.The two largest newspaper sites, Mail Online and theguardian.com, recorded smaller falls, down 2.3% and 1.2% respectively month on month.
The dip means the Mail has failed to get back over the 14 million mark it crossed for the first time in February, while the Guardian still attracts roughly half as many daily users as its rival with 7.2 million.The dip means the Mail has failed to get back over the 14 million mark it crossed for the first time in February, while the Guardian still attracts roughly half as many daily users as its rival with 7.2 million.
For each national newspaper site except the Telegraph and the Independent it was the second month of online decline. However, all titles are still well up on the same period a year ago.For each national newspaper site except the Telegraph and the Independent it was the second month of online decline. However, all titles are still well up on the same period a year ago.
In contrast, the websites of urban freesheets the Metro and Evening Standard saw rises, with the Metro up 8.7% to 1.3m and the Standard up 5.8% to 391,422. In contrast, the websites of urban freesheets the Metro and Evening Standard saw rises, with the Metro up 8.7% to 1.3 million and the Standard up 5.8% to 391,422.
The Liverpool Echo’s website overtook the Standard’s, which is already behind that of the Manchester Evening News.The Liverpool Echo’s website overtook the Standard’s, which is already behind that of the Manchester Evening News.
Both regional titles are owned by Trinity Mirror and across the group’s regional websites unique browsers were up 4.3% to more than 1.7 million, on top of the daily average of 3.7 million visiting the group’s national sites including mirror.co.uk.Both regional titles are owned by Trinity Mirror and across the group’s regional websites unique browsers were up 4.3% to more than 1.7 million, on top of the daily average of 3.7 million visiting the group’s national sites including mirror.co.uk.
When the national and regional websites are combined, Trinity has the third largest online presence among UK newspaper groups, with 5.3 million unique browsers.When the national and regional websites are combined, Trinity has the third largest online presence among UK newspaper groups, with 5.3 million unique browsers.