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Such precaution, very exits: Delta Airlines launches internet meme safety video Such precaution, very exits: Delta Airlines launches internet meme safety video
(about 5 hours later)
ROFTL (or don’t, whatevs). In a testament to how bored travellers have become with inflight safety videos, but how massively NOT bored everyone is with the internet, Delta Airlines has enrolled the help of dozens of online memes to help it communicate its air travel safety message. ROTFL (or don’t, whatevs). In a testament to how bored travellers have become with inflight safety videos, but how massively NOT bored everyone is with the internet, Delta Airlines has enrolled the help of dozens of online memes to help it communicate its air travel safety message.
The video features internet stars such as Doge, Keyboard Cat, Dancing Baby, Annoying Orange, Hamsters Eating Burritos and Screaming Goat, which pop up in between the usual safety advice – such as fastening your seatbelt.The video features internet stars such as Doge, Keyboard Cat, Dancing Baby, Annoying Orange, Hamsters Eating Burritos and Screaming Goat, which pop up in between the usual safety advice – such as fastening your seatbelt.
Delta calls it “The Internetest safety video on the Internet,” but unlike most viral memes, it’s actually kind of long (six minutes, seven seconds) and a bit boring. After one minute five seconds we stopped watching it and watched Baby Monkey Going Backwards on a Pig a few times instead, before resuming the working day. Sadly, Baby Monkey Going Backwards on a Pig does not feature in the Delta video – take note Delta.Delta calls it “The Internetest safety video on the Internet,” but unlike most viral memes, it’s actually kind of long (six minutes, seven seconds) and a bit boring. After one minute five seconds we stopped watching it and watched Baby Monkey Going Backwards on a Pig a few times instead, before resuming the working day. Sadly, Baby Monkey Going Backwards on a Pig does not feature in the Delta video – take note Delta.
This is definitely not the first time massive companies have ripped off the internet to promote themselves (looking at you, modern advertising), nor is it the first time an airline has done a LOL inflight safety video. In fact, it seems like airlines are increasingly using them as a publicity stunt to make newspapers publish articles like this (#sorrynotsorry).This is definitely not the first time massive companies have ripped off the internet to promote themselves (looking at you, modern advertising), nor is it the first time an airline has done a LOL inflight safety video. In fact, it seems like airlines are increasingly using them as a publicity stunt to make newspapers publish articles like this (#sorrynotsorry).
In March, Air France produced an impeccably choreographed, ludicrously French safety video, which runs like a commercial created by Amélie. What? We can’t smoke a pipe during the flight? Mais ceci n’est pas une pipe!In March, Air France produced an impeccably choreographed, ludicrously French safety video, which runs like a commercial created by Amélie. What? We can’t smoke a pipe during the flight? Mais ceci n’est pas une pipe!
In 2009 Thomson made one using child actors, starting with an image that would surely strike terror in the heart of any fearful flyer, or indeed any flyer: a Ray-Ban-wearing five-year-old boy sitting in the captain’s seat.In 2009 Thomson made one using child actors, starting with an image that would surely strike terror in the heart of any fearful flyer, or indeed any flyer: a Ray-Ban-wearing five-year-old boy sitting in the captain’s seat.
Meanwhile, this week Air New Zealand released an inflight video set on the beach. Can you imagine? The beach? That’s not even a plane. It’s mainly shots of pro-surfers and swimsuit models bracing themselves against surfboards and, well, surfing. Something to think about when the plane crash lands in the ocean because they’re not taking any of this seriously enough. OMG really though, we’re sure you’ll all be fine.Meanwhile, this week Air New Zealand released an inflight video set on the beach. Can you imagine? The beach? That’s not even a plane. It’s mainly shots of pro-surfers and swimsuit models bracing themselves against surfboards and, well, surfing. Something to think about when the plane crash lands in the ocean because they’re not taking any of this seriously enough. OMG really though, we’re sure you’ll all be fine.
Air New Zealand and Delta are repeat offenders when it comes to this kind of thing. Delta previously released a safety video in which everything was themed like it was the 1980s, while Air New Zealand made one where all the crew were completely naked, with their uniforms drawn on in body paint.Air New Zealand and Delta are repeat offenders when it comes to this kind of thing. Delta previously released a safety video in which everything was themed like it was the 1980s, while Air New Zealand made one where all the crew were completely naked, with their uniforms drawn on in body paint.
That one was actually kind of unfair on the passengers, because the last time anyone on the Travel desk turned up for a flight dressed solely in body paint, they spent the night in a cell and it was terribly embarrassing for the Guardian. Still, YOLO!That one was actually kind of unfair on the passengers, because the last time anyone on the Travel desk turned up for a flight dressed solely in body paint, they spent the night in a cell and it was terribly embarrassing for the Guardian. Still, YOLO!