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| Airfix turns to crowd-funding model to revive archive designs like WW2 Spitfire | Airfix turns to crowd-funding model to revive archive designs like WW2 Spitfire |
| (about 14 hours later) | |
| Fans of Airfix will be able to go back in time and order model kits of classic wartime aircraft and historic kings and queens, in a novel marketing initiative by Hornby. | Fans of Airfix will be able to go back in time and order model kits of classic wartime aircraft and historic kings and queens, in a novel marketing initiative by Hornby. |
| The toy maker is launching its KitStarter crowd-funding platform, which will allow Airfix fans to decide which models kits the 76-year-old company owned by Hornby redevelops. | The toy maker is launching its KitStarter crowd-funding platform, which will allow Airfix fans to decide which models kits the 76-year-old company owned by Hornby redevelops. |
| Richard Ames, Hornby's chief executive, said: “We get lots of feedback about which models people would like us to re-introduce. Our KitStarter crowd-funding platform will enable Hornby to interact much more closely with our consumers.” | Richard Ames, Hornby's chief executive, said: “We get lots of feedback about which models people would like us to re-introduce. Our KitStarter crowd-funding platform will enable Hornby to interact much more closely with our consumers.” |
| Model kits which can be redeveloped span historical figures such as Henry VIII and Oliver Cromwell, the 1949 Ferguson tractor, to garden birds such as robins and woodpeckers | Model kits which can be redeveloped span historical figures such as Henry VIII and Oliver Cromwell, the 1949 Ferguson tractor, to garden birds such as robins and woodpeckers |
| The World War 11 Spitfire plane is expected to be one of the models most requested to be recreated. Richard Ames, Hornby’s chief executive, said: “We get lots of feedback about which models people would like us to reintroduce. | |
| When support for a particular model reaches around 500 requests, Hornby has pledged to make that particular model kit. | When support for a particular model reaches around 500 requests, Hornby has pledged to make that particular model kit. |
| KitStarter has been launched in the Airfix website, www.airfix.com/kitstarter, which will showcase the most popular requests and is hoped will appeal to old and new fans alike. | KitStarter has been launched in the Airfix website, www.airfix.com/kitstarter, which will showcase the most popular requests and is hoped will appeal to old and new fans alike. |
| Mr Ames added: “We are also confident that KitStarter will help us to reach a new generation of model enthusiasts that we can attract into the hobby.” | Mr Ames added: “We are also confident that KitStarter will help us to reach a new generation of model enthusiasts that we can attract into the hobby.” |
| Hornby, which has struggled with manufacturing supply chain problems, is expected this year to report its first year of pre-tax profits in three years. | Hornby, which has struggled with manufacturing supply chain problems, is expected this year to report its first year of pre-tax profits in three years. |