Irn Bru pulls no punches and Jeff Goldblum is a game-changer
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Version 0 of 1. Irn Bru: “Get a Grip” (Starts at 00:06) – UK This Irn Bru advert pushes at the boundaries of what is and isn’t permissible. According to the company’s website, this can only be shown after the watershed but Ad break suspects that even post-9pm showings may be short-lived once the complaints roll in, so enjoy its lewd cheekiness while you can.Agency: The Leith Agency (Edinburgh)Director: Martin Wedderburn Apartments.com: “Brad Bellflower” (Starts at 00:38) – USA Following the death of Steve Jobs, worthy contenders for the title of ‘King of the Turtlenecks’ were few and far between … until now! Enter Jeff Goldblum as Brad Bellflower; “Silicon Valley maverick” and man who just can’t stop changing the game. His next feat? Apartments.com – and he’s ready to take us on a virtual tour.Agency: RPA (USA)Director: Tim Godsall Sky Arts: “Culture” (Starts at 01:42) – UK A diverse selection of luminaries comment on what they like and dislike in the arts. Johnny Vegas tells us that about 10 seconds of opera is enough for him, while heavy metal just isn’t Katherine Jenkins’s thing. Although ballet, modern and traditional, very much is. Sharon Horgan finds jazz “a tiny little bit annoying”. This approach from Sky Arts is similar to Channel 4’s ‘twenty questions’ films and proves it’s still a winning format.Agency: Sky CreativeDirector: Andrea Kapos Tango: “Betrayal” (Starts at 03:16) – UK Older readers will reall how Tango’s advertising in the early 1990s (starting with the infamous ‘Slap’ commercial) began a sales boost that had the British company going toe to toe with Coke and Pepsi. The legacy of that approach is evident in the latest work which has a man becoming inexplicably angry when he sees a new advert for Tango on his TV.Agency: 101Director: Matthew Holness Benjamin Moore Ultra: “Sweat” (Starts at 03:50) – USA This funny commercial for a paint company that promises its goods will enable you to decorate your house with a minimum of effort makes fun of advertising in the super solemn perfume sector. Director Tom Malmros demonstrates a lovely touch for parody as a man stripped to the waist has to explain why he’s so smelly.Agency: The Martin Agency (Virginia)Director: Tom Malmros Alzheimer’s Society: “Connection” (Starts at 05:00) – UK This powerful spot for the Alzheimer’s Society opens on a family meal, where everyone is adding their bit to the conversation. The grandfather is joining in – we can hear snippets of exchanges – but when his granddaughter interrupts to show him something on her phone he begins to lose his thread. The disassociation that follows offers a painful insight into this horrible disease in terms that we can all relate to.Agency: FallonDirector: thirtytwo Jason Stone is the editor of David Reviews |